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m_abraham

  1. P&G Social Media Campaign in India: Hugely clever and effective. http://bit.ly/amNeN
  2. Most ingenious brand campaign by P&G in India promoting clean shaving. National debate showed women and recruiters prefer clean shaving men
  3. @cgordi There is more to hybrid measurement than putting Video streams from census and UV's from the panel on the same page, as Nielsen does
  4. Bing is out from MSFT. Looks like their strongest try to be competitive in search. We will be watching carefully for adoption and relevance
  5. For more Media Metrix 360 detail: http://bit.ly/133pqI
  6. I am announcing Media Metrix 360 at the conversational Media Summit. Most important advance in web audience measurement in the last 5 years
  7. In Brazil, heading to the World Economic Forum in Rio