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johnjnewton

  1. Found Interbrands "best global brands of 08" on Scribd. Insightful thought leadership pieces from the best and brightest http://bit.ly/Mvz6u
  2. Is generating demand... demanding? You could do worse than look at this guide, which has some key exercises at the back http://bit.ly/HEM0G
  3. Microsoft announced new twitter integration with bing but the sites down http://ping.fm/8rR1M PR not speaking to developers methinks!
  4. Run an affiliate program? This year's affstat report is free! Get it quick & understand how best to work with affiliates http://bit.ly/O90z7
  5. Inventive marketing primer, providing a potted exploration of the marketing process including the pricing, sales and branding http://bit ...
  6. Another book excerpt, this time one from Dan Schawbel who wants us all to learn how to brand ourselves http://bit.ly/W2Qvw
  7. Scott Rosenberg has a new book on the history of blogging. Read a generous excerpt here http://bit.ly/ogUBu
  8. Time for a longer Pepsi ad featuring the sadly missed Michael Jackson, this one from 1992 http://bit.ly/2p2b9i
  9. Chris Anderson has come good on the promise of his book "Free" and put the whole thing online for nowt. Good shout! http://bit.ly/sxwpn
  10. Expanding on yesterdays presentation, the CIM gives some good advice on thinking about your marketing in a downturn http://bit.ly/AEtk1
  11. The CIM offers some tips for those thinking of how to execute social media strategy http://bit.ly/oqS3n
  12. Michael Jackson wasn't just a brand ambassador for Pepsi. Here is an LA Gear commercial, again with gripping visuals http://bit.ly/IVSWM
  13. Another Michael Jackson Pepsi ad featuring a new version of an old song. This shows how arresting content makes an ad http://bit.ly/12JRxB
  14. A slightly later Pepsi ad with Michael Jackson featuring now, this one from 1987 - back when CDs had real budgets http://bit.ly/2wDaH
  15. Michael Jackson left a huge musical legacy, but also one to the advertising world. Here is an early ad for Pepsi http://bit.ly/RhKbR
  16. This campaign from RotoRooter shows how smart thinking can help a company make a splash even in very domestic industries http://bit.ly/5LhKF
  17. Uncool. @msofficeus is using Word to render emails in Outlook, killing standards support. See http://fixoutlook.org and RT
  18. A company not only investing in marketing in a downturn but making the investment itself part of its PR strategy http://www.shavingbond.com/
  19. If all you want to do is create an app to distribute your RSS feed then this is even easier http://facebook.blogfuse.com/
  20. Here's an alternative social media application building tool. It seems to support 21 different APIs. http://zembly.com/