johngerzema
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Study Finds Companies Not Fully Capitalizing on Research:
A new study finds that many large organizations a..
10:35 AM Nov 25th
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Tap into Your Super-Consumers: In any product category, roughly 10% of the consumers account for more than 50% ..
10:35 AM Nov 25th
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The best of times, the worst of times:
Historically, American happiness nose-dives in tandem with economic do..
10:35 AM Nov 25th
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Proportion of U.S. homeowners who owe more on their mortgages than the properties are worth has swelled to about 23%
2:28 PM Nov 24th
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Why American Consumers Will Spend Lavishly Again: The "new normal" — the idea that when income, credi..
1:39 PM Nov 24th
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World's 100 oldest domain names starting w/Sybolics.com circa 1985
12:30 PM Nov 24th
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Best marketing books for 2009 by Strategy & Business
6:03 AM Nov 24th
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Claiming You're "Water Neutral" Can Damage Your Brand: The problem with claiming that your compan..
11:35 AM Nov 23rd
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The FDA, Big Pharma, and Social Media: What's the Right Rx?: Last week the FDA held a hearing to begin a di..
1:46 PM Nov 20th
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Network Quality Most Important to Indian Mobile Customers: For consumers in India, the quality of a mobile phon..
1:46 PM Nov 20th
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Maximizing Super Bowl Advertising ROI in a Paid Vs. Earned Media Environment: Pete Blackshaw, EVP, Digital Stra..
1:40 PM Nov 19th
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Wikipedia, iPhone Among Decade’s Top 10 Internet Moments:
NEW YORK (Reuters) - The launch of Wikipedia, emer..
1:40 PM Nov 19th
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On Black Friday, Welcome Back Customers With Steep Discounts: While retailers gird their loins for the day-afte..
1:39 PM Nov 19th
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Remembering Peter Drucker (Economist)
11:52 AM Nov 19th
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good essay "Is marketing a strategic resource or a procured commodity" via @
7:31 AM Nov 19th
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Ford shares hit two year high; Soros builds stake, interesting....
5:52 AM Nov 19th
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Etsy, Our local darling from Brooklyn is catching on in broader business media. here's a good Fast Co. article
5:48 AM Nov 19th
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What's Your Strategy for the Next Decade?: Mirror, mirror, on the wall — who's the fairest of them all?..
1:53 PM Nov 18th
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Just uploaded 'TEDxKC-The Great Unwind' to SlideShare.
12:25 PM Nov 18th
from Slideshare
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New post thinking about B2B marketing in the context of YouTube's Find, Follow, Feed content strategy
9:52 AM Nov 18th
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- Name John Gerzema
- Location ÜT: 40.779387,-73.971868
- Web http://thebrandbu...
- Bio Author, Global Chief Strategy Officer of Young & Rubicam
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