joelg
New blog post about what YOU can do when it comes to the future of energy. www.unmassed.com.
| CTR on emails: 2% to 10%. Add Ratings & Reviews and click rate increases to 43% to 59%. Why? People want to participate, dawg! |
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| Last up: Shane O'Neill, CTO of Fandango. |
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| What we see is London, NYC, and Shanghai is that's true. It's a way to differentiate in a way no one else can. |
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| Q: Any fear of erosion in your retail line with NikeID? A: We see it as an add, not a subtraction. |
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| A: The only way I can answer that is that we charge a premium above retail for customizing. |
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| Q: What did you discover from the consumers in terms of a price threshold for customization. |
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| Q: Does NikeID feedback into product design? A: Yes. Tremendous, tremendous resource. |
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| Shimojima: Digital space is totally, totally designed to make this happen. |
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| 85% of iPhone users surf the web. Therefore, mobile web is here to stay-Shimojima. |
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| Newly launched: take a picture on a camera phone and put that image on a Nike shoe. Launched in London. |
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| NikeiD mobile/event. Get design consultants into local highschools and designing shoes with school teams. |
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| Retail studios in NYC, London, Shanghai. |
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| Liked the idea, but wanted to bring it to the masses. Created a store in Japan /w/ what looks like NikeiD on computers. US? |
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| Created an exclusive store in NYC for celebreties to create their own shoes /w/ a designer. |
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| NikeiD: Showcase designs. Creates a community around the design as the idea. |
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| NikeID. Can vote on designs. Social Shopping. Social Creation. |
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| Dj Clark Kent on NikeId: Took me an hour to choose my first color, then the other colors were easy. |
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| DJ Clark Kent on NikeiD: 1 of 1,000 is OK. 1 of 100 is nice. 1 of 25 is cool. 1 of 10 is dog. But 1 of 1...ain't nothing touching it! |
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| NikeiD. DJ Clark Kent. One of the most DJ's in the world. Passionate NikeiD fan. Over 2,000 pairs of Nike shoes. |
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