jleescastro
- RT @ HP vs. Cisco: Polar Opposites in Data Center Strategies for the Cloud 7:30 PM Nov 6th from TweetMeme
- RT @ Confirmed: Microsoft Cuts SaaS Prices 33 Percent | MSPmentor Key is to deliver xtra value to keep $.8:37 PM Nov 2nd from TweetMeme
- RT @ Transforming Customers Into a Community : MarketingProfs 5:24 PM Nov 1st from TweetMeme
- RT @ Bringing the Service Ethos to Sales and Marketing - The Connected Web 9:20 AM Oct 27th from TweetMeme
- New post: How Well do You Know Your Target Customers? 9:07 AM Oct 27th from web
- SaaS business planning package with key SaaS metrics 6:35 AM Oct 20th from web
- Good read on SaaS sales models - keep costs down... 6:32 AM Oct 20th from web
- RT read "Does the SaaS Business Architectu re apply to all 'cloud' services?" 6:27 AM Oct 20th from web
- SMART Selling in the SaaS world 2:02 PM Oct 9th from web
- New blog post: "Why Having a Marketing Strategy Can Save You Money". Does your strategy work? 1:52 PM Oct 9th from web
- Need recommendations for software sales training? See our latest Q. 7:01 PM Sep 25th from web
- Wrote blog post about the changing enterprise software model & the move to SaaS - 8:50 AM Sep 16th from web
- New blog post: what's more important- the marketing plan or marketing process? 7:56 AM Aug 25th from web
- Reading an excellent interview of Ariba by @ - about their transition from legacy software to SaaS: 7:26 AM Aug 21st from web
- Latest blog post: Procrastinating Your SaaS Business Plan? Five Reasons to Get It Done! 8:20 PM Aug 19th from web
- Find out why having a strong SaaS business plan is so important in 5:54 PM Aug 19th from web
- Reading nice analysis of SaaS TCO framework from Intacct: via @7:20 PM Aug 17th from web
- RT @ Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategy : MarketingProfs Articles 11:51 AM Aug 4th from web
- RT @ Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of... 11:50 AM Aug 4th from web
- Q of the Week: What are best digital marketing activities for ISVs? 1:28 AM Jul 8th from web
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- Name Joanna Lees Castro
- Location Paris, France and Houston, TX
- Web http://www.softwa...
- Bio Principal of Software-Marketing-Advisor.com and Easy-Marketing-Strategies.com, 15 yrs tech mktg & IT consulting management, astrophysics
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