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jimnovo

  1. @jacqueswarren "Gross Audience" is most over-valued concept on the web, completely anti-social. Impression does not = Connection.
  2. @rshevlin This is tried every time there is a new comm tech - pay to visit, pay to click, pay to comment - and every time it fails.
  3. RT @KathySierra: Don't DO "social media". Do "user happiness", which may--or may not--require heavy--or light--use of social media tools.
  4. @ssegeroth Ford vs. Gub'mt = biggest controlled test of capitalism in history; think about it. Headed into the textbooks, 4 sure.
  5. "Best practices" are what is wrong with several products I'm trying to fix. Why launch a product that's broken in the same way?
  6. is tired of geeks (today, chemistry) bearing best practices. I didn't ask for the cheapest, I asked for the best. Can do, or not?
  7. Gladwell takes apart Anderson's Free: http://snurl.com/l68ru Quality of audience for Free often makes ads worthless - offline too.
  8. Best DRTV optimizer around, worked with him at HSN, a true "personal brand", Billie Mays dead at 50: http://snurl.com/l3u3s
  9. is wondering if digerati will ignore yet another study finding digital media usage lower than widely thought: http://snurl.com/kx5q6
  10. Got catalogs? Some circ up, others circ, down, good article: http://snurl.com/kof65 Answer: Behavioral segmentation - what works 4U?
  11. RT @TheGrok:Twitter to Share Shopping Tips, Add E-Commerce http://tr.im/pljW Me: Thx 4 auto-spam. Ads when people Search, not Tweet!
  12. Test & learn soda distribution, winners all around. Great tech, data-driven optimization system from Coke: http://snurl.com/kn6zq
  13. Do you Analyze, or Justify? Could you be convicted of Data Torture? Looking for war stories, if so: http://snurl.com/kg4wb
  14. Interesting roundtable on current trends in #wa from B-to-B magazine, includes Cisco, @jimsterne: http://snurl.com/k88sc
  15. @richardsedley @rshevlin Sounds like a new reading list being formed...
  16. @jacqueswarren Most online Crowds = Mobs, if you think about it. Diversity is required for crowd to have Wisdom by definition.
  17. I'll take my 2.0 blended, thanks. Not been through this cycle before? Davenport is right on "curation": http://snurl.com/k5sgy
  18. ECRI folks predicted recession before it started, now predicting recovery: http://snurl.com/k5pb0 Outstanding track record...
  19. @rshevlin @jacqueswarren Wonder what Dell's sales are on a single e-mail drop? More than Twitter's $170,000 per month?
  20. @mymo Wondered that myself...must be a cost difference, right?