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JimLanzalotto

  1. Scary how 23% of firms still trying to figure where digital fits ... Companies Lack Coherent Digital Strategies mediapost.com/publications/a…
  2. How Alcatel-Lucent leverages social media from the inside. It all starts with engagement ... bit.ly/KY4KML
  3. Buyers never sleep ... B2B marketing doesn’t end with work day: Half of buyers check web at night brafton.com/news/b2b-marke…
  4. Our take on SAP-Ariba deal ... lnkd.in/3Erphz
  5. 1 more way marketing can help sales be more effective ... Cornerstone gets sales and marketing working together btobonline.com/apps/pbcs.dll/…
  6. Huge week for Scanlon.Louis. Working with new customers in technology and biotech and prepping to launch a new venture.
  7. I like how they "do more with less" ... 4 Lessons From American Express On How To Sell Social Inside Your Company fastcocreate.com/1680818/4-less…
  8. How a major B2B player looks at social media ... Xerox Selectively Tests Emerging Marketing Platforms by @lowbrowkate clickz.com/clickz/news/21…
  9. Key issue with all media, esp social: are your customers there and are they active. Seems like Google+ is neither ... bit.ly/KL7bV5
  10. Our recent soc media study shows that it works best when integrated w/ business ... Social media shouldn't be in a silo bit.ly/MdnFYp
  11. It's just like building an editorial calendar ... Dos and Don’ts: Scheduling social media activity bizjournals.com/nashville/blog…
  12. Why you need to keep focusing on SEO ... Marketing Research Chart: What are the most valuable inbound lead sources? marketingsherpa.com/article.php?id…
  13. 81% of execs say soc media increases mkt share ... For Brands, Social Media Shows Returns; Measurement Hurdles Remain po.st/3PkYw1
  14. Applies to B2B, esp synchronized data in customer care centers ... fastcodesign.com/node/1669551 via @FastCoDesign
  15. 1 more reason LinkedIn rocks ... Study: LinkedIn pummels other social networks in visitor conversions sbne.ws/r/az2h
  16. RT @JimLanzalotto: Introducing Evalu8, a digital media strategy & negotiation firm. Feat job board analysis, online …bit.ly/zYrx48
  17. Scanlon.Louis today launched Evalu8, a digital media strategy & negotiation firm. Feat job board analysis, online …evalu8digital.com
  18. How to make to make the internal sale work on social media ... Start small to win over the C-suite sbne.ws/r/axaD
  19. How to Follow Up on Leads: 40% to 55% conversion rate ... SAP turns users of social network into sales-ready leads btobonline.com/article/201204…