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JimDayton

Ha! Parents ruin EVERYTHING - Some teens aren't liking Facebook as much as older users latimes.com/business/la-fi… about 2 hours ago via Tweet Button
Or, is Pinterest your new catalog? - Is Pinterest Really Leading to Product Purchases? - @eMarketer po.st/Xwgean #hcmktg about 3 hours ago via Tweet Button
RT @Intouchsol - Harris Poll reveals branding can help make emotional connections with physicians #hcmktg bit.ly/KsjHK2 about 10 hours ago via Tweet Button
Nice wrap-up of the Wolters Kluwer Health survey re:how much Americans trust online health info. ow.ly/bfBiq #hcmktg #pharma 11:14 AM May 30th via HootSuite
Still skeptical on this one. Will f-commerce work? - Security Concerns Challenge Facebook Commerce - @eMarketer po.st/jq7d0a 10:33 AM May 30th via Tweet Button
Good insights & reminders from @sugarcartoon - Advertising in the Age of Choice @ClickZ shar.es/qsRMv 1:11 PM May 24th via Tweet Button
Interesting - Pfizer Launches Lipitor Mobile App mediapost.com/publications/a… via @mediapost #mhealth #hcmktg 12:54 PM May 24th via Tweet Button
@ams9 & @dcthmpsn's presentations at #smpharma have given me a lot to think about. A lot of reinforcement for a HUMAN approach. #socpharm 7:17 AM May 23rd via HootSuite
I like @dcthmpsn's definition - Gamification = a slightly fun process from which you learn something. #smpharma #hcmktg 5:56 AM May 23rd via HootSuite
Ha! I just learned that @HealthyJack's ringtone is "Walk This Way." Nice! I knew @wegohealth rocked. #smpharma 1:25 PM May 22nd via HootSuite
Ouch! (again) - Amy Gurowitz @mssoftserve - "There are a bunch of mobile apps out there for MS. No one likes them." #smpharma #mhealth 12:10 PM May 22nd via HootSuite
Once again, hearing that #pharma needs to be more human & transparent. Patients want to know WHO they are talking to. #smpharma #hcmktg 11:49 AM May 22nd via HootSuite
Interesting - Health activists are 80% women according to @HealthyJack from @wegohealth #smpharma #hcmktg 11:32 AM May 22nd via HootSuite
@MamaMimi & @surfergrrl reinforcing the need for valuable content when engaging mothers online. They're an active & vocal group. #smpharma 11:02 AM May 22nd via HootSuite
@MamaMimi, @jerseygrl and @wendyjean56 glad you enjoyed the presentation. Thank you. 10:53 AM May 22nd via HootSuite
@Seb_Fassier The stat that 11% of Americans trust the #pharma industry was from a Harris Poll done in November of 2010. #smpharma 10:41 AM May 22nd via HootSuite in reply to Seb_Fassier
@dcthmpsn Looking forward to your presentation tomorrow. There are many at #smpharma who will appreciate your experience. 7:38 AM May 22nd via HootSuite in reply to dcthmpsn
Reminds me of what @stales said at SXSW: "#pharma must understand that being a patient is only a small part of a person's life." #smpharma 7:36 AM May 22nd via HootSuite
Julie Wittes Schlack argues that safer, better research can come from private, recruited & branded communities. #smpharma 7:24 AM May 22nd via HootSuite
Yes, content marketing is a consumer expectation - Hunger for Online Content Remains Undiminished - @eMarketer po.st/Pg5Hrg #hcmktg 9:17 AM May 14th via Tweet Button

Name Jim Dayton
Location Overland Park, KS
Web http://intouchsol...
Bio Marketer, blogger and writer, currently specializing in Pharma. Senior Director, Emerging Media @ Intouch Solutions