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jdowning

  1. Remember the small personal touches, they have huge impact in creating loyalists. Hyatt Downtown/Tampa...great example onsite and online.
  2. 30 Social Media Predictions for 2012 From the Pros » Social Media Examiner socialmediaexaminer.com/30-social-medi… via @smexaminer
  3. Calculating the attribution value of emotion - Direct Marketing News dmnews.com/calculating-th…
  4. BD email greetings...if done well, couldn't agree more. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151226#
  5. Best case - when customers/prospects "anticipate" postal or email (think Sephora, Athleta, DrsFosterSmith) http://bit.ly/ls6FtH #mediapost
  6. MediaPost: Adspend Updated Forecast http://bit.ly/gr0jA7 #mediapost
  7. Good reference loyalty program execution - large & small. Make every touchpoint relevant, it's not just about sign-up. blog.colloquy.com/2011/04/07/loy…
  8. I hope the event in Pakistan brings some measure of closure and peace to all involved -- past and present. Be well. http://ti.me/jxZJf1
  9. 10 Baby Groupons Make Their Own Plays | Adweek adweek.com/news/technolog…
  10. Experience matters & the little "extras" make the difference. Good reference Coke vs. Pepsi: Branded Acts of Kindness http://bit.ly/l1JI25
  11. MediaPost: Does Advertising And Digital Behavior Lack A Unified Theory And Method For Measurement... http://bit.ly/ijOy1R #mediapost
  12. Female boomer buying power + influence = perfect brand ambassador! A Day In The Life Of Barbara Baby Boomer http://bit.ly/hRb6XF #mediapost
  13. From the Age of Aquarious to the Age of Acquisition... An Elusive Target Market http://bit.ly/e1BCbI #mediapost