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Jennifer Berk’s Favorites

Joseph Thornley thornley Lane Merrifield Club Penguin launches new content weekly - this is what they need to do to keep the kids entertained #mesh08
Adam Cohen adamcohen great post. others out there? - Retweet from @jcberk: Wrote about broadening blogging policy recently: http://tinyurl.com/6joxkb
TDefren TDefren @kamichat: "1st page of GOOG results - your new homepage." #sncr
Helen ThompsonMosher helenmosher ps since i hear DMs are borked my email address is helenmosher at gmail.
Sarah Wurrey SarahWurrey Everyone who just expressed interest in writing for us, send me your email--either dm or to swurrey@customscoop.com THANKS!
tpon tpon @LauraKnapp metrodad is also great. Knowledge for Thirst is a new find, his tweet feed is pretty funny. fireland
tpon tpon @LauraKnapp sweet juniper is one of my favorite in the mommy-zone (actually a dad and mom), also love finslippy.
Lori Magno ModaMags @jenniferlaycock Jen: Send an email modadimagno at gmail and let me know about your networking event. (URL cut off below...) Try tiny URL!
John Bell jbell99 That way, we can make sure we are matching speakers and audiences.
John Bell jbell99 I'm going to recommend a 3-tier ranking system for professional presos involving social media - beginner to expert
John Bell jbell99 Another social media 101 preso and the room is packed! I'm shocked. I guess there's still a need for the basics amongst PR pros
Christina Wodtke cwodtke For those tuning in late, I'm summarizing Frank Luntz's Words that Work. He's a republican pollster/spinmeister: learn from the enemy!
Christina Wodtke cwodtke Rule 10: Provide Context and Explain Relevance: From "Have it your way" in 1973 to "No late fees ever" from Netflix today: Be relevant
Christina Wodtke cwodtke Rule 9: Ask a question "can you hear me now" "got milk" "are you better off today than you were four years ago?" Passive becomes interactive
Christina Wodtke cwodtke Rule 8: Visualize. "melts in your mouth, not in your hand" The secret to visualization is the word "imagine" The work is done by the reader.
Christina Wodtke cwodtke Rule 7: Speak Aspirationally. "A diamond is forever" "The only thing we have to fear is fear itself." I think Obama read this book.
Christina Wodtke cwodtke I'm noticing Luntz's rules 1-5 are all Strunck, but rules 6-10 are all White.
Christina Wodtke cwodtke Rule 6: Sound and texture matter. "Snap, crackle pop" "intel inside" "quicker picker upper" "think different" ... beauty before accuracy.
Christina Wodtke cwodtke Rule 5: Novelty. Volkswagon (and now Mini's) promoting small when everyone else is pushing big. http://tinyurl.com/229ceo