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want to thank @jacobm for great convo today. Takes a lot to get through this topic. Jacob proved he has the chops to do it! Thanks! #sm3310:09 AM Nov 10thfrom TweetChat
@TomMartin that's getting into Impact which is good also. just framed differently still results oriented just not financially #sm339:53 AM Nov 10thfrom TweetChat
ROI either 1) increase sales or equity 2) decrease costs - Impact on Business= results of everything else #sm339:48 AM Nov 10thfrom TweetChat
Proving Value: if you start by showing impact on a strategy that will provide runway needed to develop ROI. stepped approach #sm339:41 AM Nov 10thfrom TweetChat
RT @jacobm: Ok here is Q2. How can you prove value from Impact or ROI to executives to continue or try Social Media? #sm339:34 AM Nov 10thfrom TweetDeck
Great to talk Impact on Business in addition to ROI. puts things in the right bucket. let's you have more focused SM strat discussions #sm339:18 AM Nov 10thfrom TweetChat
How about these - Impact = better hires/HR, improved training/internal, mentions/PR, leads/sales, brand awareness/MKTG #sm339:15 AM Nov 10thfrom TweetChat
BioSocial Media Strategist that moves markets. 8yrs SM experience in Gov, Media & Corp verticals 4 Nghbrhood America. #socialmedia co-founder. Dad of 3, Triathlete