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  <text>RT @giuliaforsythe @mridley &quot;Know your audience&quot; is no longer enough. Engage your audience - Back channel goes mainstream http://ow.ly/AJ7G</text>
  <source>&lt;a href=&quot;http://www.hootsuite.com&quot; rel=&quot;nofollow&quot;&gt;HootSuite&lt;/a&gt;</source>
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