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  1. "The Advertiser" magazine reports on reaction to Coke's new value-based agency compensation model: http://ow.ly/HDCB about 17 hours ago from HootSuite
  2. There’s no question that producing great work is your agency’s most valuable new business tool. But it is not a new business program. 6:55 AM Dec 1st from HootSuite
  3. Microsoft exec Bruno Gralpois writing new book about changing agency/client relationships. See www.agencymania.com 9:58 AM Nov 30th from Echofon
  4. Agencies need to stop thinking about cost and efficiencies and start thinking about value and effectiveness. 7:20 AM Nov 30th from HootSuite
  5. The boardroom is really no different than the courtroom. Agencies must present convincing evidence to back up their claims. 6:20 AM Nov 30th from HootSuite
  6. It’s fashionable for agencies to say “We’re in the business of ideas," but then continue to make most of their money from execution.. 7:40 AM Nov 27th from HootSuite
  7. Forget the recession, this is no time to ignore changes to the agency business model: http://adage.com/u/0NyNba 2:35 PM Nov 19th from HootSuite
  8. RT @Masterminds: Are experiences the new advertising? Some great examples of brands that are doing it right: http://bit.ly/4BoKQM 4:40 PM Nov 11th from Echofon
  9. New agency www.victorsandspoils.com built on crowdsourcing model. 7:07 AM Nov 3rd from HootSuite
  10. If you have a strong purpose that transcends making money, you’ll make money. 8:35 AM Oct 30th from HootSuite
  11. Agencies that are too busy to develop a new business program inevitably need new business. 8:30 AM Oct 28th from HootSuite
  12. Don’t worry about selling the agency. Just build trust. 8:30 AM Oct 27th from HootSuite
  13. Incredibly powerful and entertaining argument for the subjective nature of value from agency professional Rory Sutherland: http://ow.ly/whaA 8:02 AM Oct 26th from HootSuite
  14. The pressure is building to change the agency compensation paradigm: http://adage.com/u/i8unUa 7:13 AM Oct 26th from web
  15. Ad Age's "Agency A-List" is calling for entries http://adage.com/u/HxgIGa 10:51 AM Oct 23rd from web
  16. Professional firms should put their energies into building on people’s strengths, not fretting about their weaknesses. 9:25 AM Oct 23rd from HootSuite
  17. Just because agencies have a long list of disciplines doesn’t mean that they have the discipline to make them work together. 9:25 AM Oct 22nd from HootSuite
  18. @fashion_hound Thanks for the feedback - appreciated having you at the session. Stay in touch. 1:44 PM Oct 21st from Echofon in reply to fashion_hound
  19. While agencies preach differentiation, most behave like commodities. 9:25 AM Oct 20th from HootSuite
  20. Twitter strategy matrix useful for marketers and agencies alike: http://bit.ly/4FX7Tv 8:54 AM Oct 20th from Echofon