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  1. #icom - Lisbon@I-COM National Roundtable || Now, going to lunch. about 2 hours ago from TweetDeck
  2. #icom - Lisbon@I-COM National Roundtable || Key Steps for the Portuguese Market: professional Media Planner about 2 hours ago from TweetDeck
  3. #icom - Lisbon@I-COM National Roundtable || Key Steps for the Portuguese Market: the hygene factor (effective Industry Body, for example) about 2 hours ago from TweetDeck
  4. #icom - Lisbon@I-COM National Roundtable || Measuring Video: Video Census technique used by Nielsen in US about 2 hours ago from TweetDeck
  5. #icom - Lisbon@I-COM National Roundtable || Audiences on Networks: next year it will be possible to measure it. about 2 hours ago from TweetDeck
  6. #icom - Lisbon@I-COM National Roundtable || Audiences on Networks - How Demographics work on these? about 2 hours ago from TweetDeck
  7. #icom - Lisbon@I-COM || UK Demographic classification system based on the 3 building blocks:At Work/Video/Networks/Behavioral-Interests about 2 hours ago from TweetDeck
  8. #icom - Lisbon@I-COM National Roundtable || APS - Audience Planning System - UK Demographic classification system. about 2 hours ago from TweetDeck
  9. #icom - Lisbon@I-COM National Roundtable || Currency with 3 building blocks: At Work / Video / Networks / Behavioral-Interest categories about 2 hours ago from TweetDeck
  10. #icom - Lisbon@I-COM National Roundtable || The Media plan where Internet falls off: http://pic.gd/8dfd48 about 2 hours ago from TweetDeck
  11. #icom - Lisbon@I-COM National Roundtable || The Media plan where Internet falls off: http://pic.gd/0fd35a about 2 hours ago from TweetDeck
  12. #icom - Lisbon@I-COM National Roundtable || Brand is still opportunity: Search (63%), DR Display (13%), Brand Display (5%), Classifieds 19% about 2 hours ago from TweetDeck
  13. #icom - Lisbon@I-COM National Roundtable || "Online is too old not to have a planning currency "2005 - Andrew Marsden - Conflicting numbers about 2 hours ago from TweetDeck
  14. #icom - Lisbon@I-COM National Roundtable || Online Advertising reaches aprox. 920€ M in Q1 2009 about 2 hours ago from TweetDeck
  15. #icom - Lisbon@I-COM National Roundtable || 6 largest countries make up 81% of the European total Ad spend. about 2 hours ago from TweetDeck
  16. #icom - Lisbon@I-COM National Roundtable || The Building Blocks for Sustained Growth:Importance of measuring ad spend about 2 hours ago from TweetDeck
  17. #icom - Lisbon@I-COM National Roundtable || The Building Blocks for Sustained Growth:Guy Phillipson, CEO, Internet Advertising Bureau, UK about 2 hours ago from TweetDeck
  18. #icom - Lisbon@I-COM Roundtable || 3 Screen Measurement: third issue:relationship between costs of measurement and quantity/quality of data. about 2 hours ago from TweetDeck
  19. #icom - Lisbon@I-COM National Roundtable || 3 Screen Measurement: two issues: Content:different usage of same content in different platforms about 2 hours ago from TweetDeck
  20. #icom - Lisbon@I-COM National Roundtable || 3 Screen Measurement: two issues: Metrics: should we measure and how? about 3 hours ago from TweetDeck
  • Name I-COM
  • Location Geneva, Switzerland
  • Web http://www.i-com.org
  • Bio The I-COM (International Conference on Online Media Measurement) is an industry backed global forum for exploring measurement issues facing Digital Advertising
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