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@shel touchee. I guess marketers need to redefine this since it is not directly tied to P&L but can definitely impact its performance. thx11:51 AM Nov 9thfrom TweetDeck
@shel Maybe we create another SM accountability formula for ROE: Ret on Engagement against goals of reach, sales, retention, & Customer sat.11:44 AM Nov 9thfrom TweetDeck
@shel I agree. But we say that engagement benefits the business eventually & that means financially. It's about effort & $ investment.11:38 AM Nov 9thfrom TweetDeckin reply to shel