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goborrell

  1. 8.5 BILLION coupons being redeemed this year. Time to invest in scissors company..or computer printers.Check out http://tinyurl.com/yhs466e
  2. "show us something spectacular": ad panel at Radio Forecast Summit.
  3. Chevrolet, Macy's ad buyers want local media to be more creative with Internet.
  4. Listening to Mike Huckabee address Radio Forecast Summit in NYC.
  5. Prepping for NYC trip. Speaking at Radio Forecasting conference Tuesday, meetings Wednesday. Scoping out Grand Hyatt for our conference.
  6. Buying a Christmas tree today. Tried Google, but the kids had already found 4 better places. I'll take googly eyes over Google any day.
  7. We're giving away our mobile ad-spending estimates for 210 cities, plus analysis. For free! Happy holidays. http://tinyurl.com/yjerxfm
  8. We just added Gary Pruitt, CEO of McClatchy, as a keynoter for our Local Online Advertising Conference. http://tinyurl.com/ycm2e63
  9. Great way for news organizations (and advertisers) to reach that elusive "tween" segment. http://tinyurl.com/yjdm3ld
  10. Remember when newspapers thought help-wanted classifieds would always "come back?" 80% of the business is gone! http://tinyurl.com/yhs466e
  11. Our Auto Advertising report is out. Wow, some big changes in this category. Summary and charts available at www.borrellassociates.com.
  12. Suffering a hurricane-like Nor'easter in Southeastern Va. Hitting "save" often...but will publish our Automotive Outlook this afternoon.
  13. Off to Seattle for meetings; about to publish our automotive report. Online auto advertising now a $3.9b category, 21% of online.
  14. It's a good day when my U-10 soccer team remains undefeated...and I get to tweak Rupert Murdock's pink ear. http://tinyurl.com/yk39twm.
  15. Just returned from Ad:Tech in NYC. Good conference. Saw Norm from Cheers crossing the street in Manhattan. Looked like he needed a beer.
  16. Prepping for meetings in NYC and panel at Ad:Tech on Wednesday, then to Northampton, Mass., to address newspaper circulation managers.
  17. Just posted video interview with CEO of fastest-growing local online advertising co. www.facebook.com/borrellassociates
  18. Prepping for Ad:Tech conference in NYC next week and an address to the New England Assoc. of Circulation Directors in Northampton, Mass.
  19. Inside Radio did a nice job with a column I wrote. http://bit.ly/10DYGh God bless radio people.
  20. Met president of US Ink in an elevator yesterday.Supplies tankerloads of ink to newspapers.Probably shouldn't have asked, "How's business?"