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Because losses loom larger than gains, the decision
maker will be biased in favor of retaining the
status quo.3:52 AM Feb 12thvia FaWave
We attribute the failure of invariance to two factors: the framing of probabilities
and the nonlinearity of decision weights.4:25 AM Feb 10thvia FaWave
people are often risk
seeking in dealing with improbable gains and risk
averse in dealing with unlikely losses4:16 AM Feb 10thvia FaWave
A change from impossibility to possibility or from possibility to certainty has a bigger impact than a change in the middle of the scale.4:02 AM Feb 10thvia FaWave
Consider each decision problem in terms of total assets rather than in terms of gains or losses. -- Choice, Values, and Frames5:00 AM Feb 9thvia FaWave
所以,如果想要别人选择不确定性较大的选项,就应该把选择的结果描述为损失;反之如果想要别人选择较为确定的选项,就应该把选择的结果描述为收益。4:46 AM Feb 9thvia FaWave
Google crawlers are "always on" observers. RT @jchyip If the site is down but no user makes a request, is it actually unavailable?10:08 PM Feb 4thvia FaWave