getpearson
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Contextual messaging should also consider your prospect’s personal agenda and their company’s strategic goals.
3:00 PM Sep 2nd
from CoTweet
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Tap into business and industry trends as well as cultural and social memes of the moment to stand out and be salient.
10:18 AM Aug 31st
from CoTweet
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Give SRs talking points about customer burning platforms, competitive sell-against soundbites and objection-busters.
10:16 AM Aug 27th
from CoTweet
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When developing messaging, make sure you own a clear, distinctive position and are skating to the puck.
9:38 AM Aug 25th
from CoTweet
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Relevance is also multidimensional. Messaging should be customer- and situation-centered AND have strategic context.
10:10 AM Aug 21st
from CoTweet
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Relevance is relative; build customer snapshots for Sales that make explicit how you think your customers think.
9:58 AM Aug 19th
from CoTweet
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Which aspects of relevance do you consider when building messaging? How do you weight them?
11:41 AM Aug 18th
from CoTweet
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Package your messaging so it’s actionable – at the end of the day, you want people to be able to DO something with it.
12:40 PM Jul 27th
from Seesmic
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Help SRs respond optimally by aligning messages to the solutions they lead with and framing value in the current context of prospects.
12:29 PM Jul 17th
from Seesmic
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Sales adds context to marketing messages around relationship status, purchase history, brand perception, competitors, decision catalysts.
8:58 AM Jul 10th
from Seesmic Desktop
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Marketing has long versioned messaging by industry, function and title. What aspects is sales adding to your message?
12:04 PM Jul 7th
from Seesmic Desktop
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Puncture auto-pilot and be relevant to your customers by speaking in context of their needs rather than your product.
12:25 PM Jun 30th
from Seesmic Desktop
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Rethink messaging beyond the static, rigid, formulaic, product-centered messaging of the past.
6:00 PM Jun 23rd
from Seesmic Desktop
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What sales wants from mktg is the truth about how your co. can “make the pitch” and deliver on promises. What blocks truth in your org?
8:59 AM Jun 18th
from Seesmic Desktop
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Sales and marketing must share perspective and priorities for sales to be adequately equipped for situational grasp and optimal response.
8:27 AM Jun 15th
from Seesmic Desktop
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Changing frames helps with sales obstacles, too. Start with customer visits to get fresh context.
9:06 AM Jun 10th
from Seesmic Desktop
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What’s hardest for your company: being relevant to customers, different from competitors, or aligned within your organization?
5:27 PM Jun 8th
from Seesmic Desktop
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Help sales grasp the situation and respond on-the-fly with insight about the 3 C’s: customers, competitors, and your capability.
8:07 AM Jun 4th
from Seesmic Desktop
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Here’s what makes a great sales rep: Their ability to develop situational grasp and determine optimal response on the fly.
7:08 PM Jun 1st
from web
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@ Irrelevant messages make it hard to break in. Sales must talk in context of customer’s burning platforms and alternatives.
4:05 PM May 28th
from web
in reply to MillerHeiman
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- Name Pearson
- Location campbell, ca
- Web http://www.getpea...
- Bio we help companies find, engage and keep the right customers to fuel growth.
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