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fmpickering

  1. What's most valuable to your business - the marketing idea or the execution of it? bit.ly/FU39DG
  2. Is it time to review your approach to marketing? bit.ly/x1yG3J A change in your business is always a sign it might be
  3. Why marketing is about more than just promoting your business bit.ly/wgvIKP It's all in the marketing mix
  4. Marketing and Business Strategy is out! bit.ly/qXRw4Z
  5. How hard should a prospect have to work to work out why they should buy from you? bit.ly/AnRQkz
  6. Have you defined your target market tightly enough? bit.ly/A6H9wB "Busy professionals" might not be specific enough, for example
  7. What makes advertising, advertising? Blog post and quick quiz bit.ly/zegh1O
  8. 4 excuses for not using testimonials bit.ly/xjl1eh Which are good enough and which really aren't?
  9. Is a particular marketing tool right for your business? Chances are that depends on your marketing strategy bit.ly/xJiPCy
  10. "Raising awareness", "raising your profile", think about what else you want to do before you spend bit.ly/ynPcxX
  11. Tempted to cut your prices? Yes, it's tough out there but think about these 7 points before you slash bit.ly/zQFTkt
  12. Content marketing - why does it matter to your B2B business? bit.ly/vuiJpd
  13. I'm at Antenna (Nottingham, UK) 4sq.com/KZqyfa
  14. #nottinghamrocks because we're so tolerant of those people who think it's oh so cool to snipe :)
  15. #nottinghamrocks because there's so much crammed into a very walkable city centre area - easy to get around
  16. Old Market Square is apparently the largest urban open space of its kind outside London #nottinghamrocks
  17. Just writing up a review of this morning's presentation on working capital from @ingenuityUoN - it'll be on the blog later
  18. #NordicWalking in Wollaton Park with @NordicCatherine @BritNordicWalk #nottinghamrocks @SportNotts
  19. Matching your marketing to the 7 stages of the buying process bit.ly/rJzEOv