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erinschrode

  1. Co-create + build to find solutions for shared challenges. Vote with dollars. Come together. Inspire action. Spark possibility. #sb12con
  2. "Intention is the north star" - Ben of @GOOD. Align interests, connect, and use #business as a force for good, a vessel for impact. #sb12con
  3. #Business is a positive experiment. Try... if it doesn't work, you learn. Commitment means increased #education + thus performance #sb12con
  4. @GOOD revolves around cool people doing cool things. Sensibility -> action. Shift from #media to community platform for civic self! #sb12con
  5. How do you facilitate team play? Today, we create + consume content in a shared space. That is a fundamental shift. New norms. #sb12con
  6. Steps to #change: experience need, diagnose system, pioneer practices, enable tip, sustain transition, set rules of new mainstream! #sb12con
  7. Ben Goldhirsh, @GOOD CEO, talks intersection of #business objectives + societal needs. Brand revolution must focus on efficacy, intent, opp.
  8. Our earth cannot support current pop + consumption habits. End of story. We'd need over 1.5 planets.We don't have it. Change. Now. #sb12con
  9. Contributory consumption. I like this phrase shared by @SimonMainwaring at #sb12con. Make actions sustainable, scalable, and significant!
  10. "Evolution of revolution is contribution." Leadership is shared resp, Share, challenge + collaborate to scale social #change now. #sb12con
  11. Join our movement! #Business with nonprofits, philanthropy, and #government can create sustainable cultures and global lifestyles. #sb12con
  12. Need private sector strength behind #change. #Business-consumer exchange: brand social resp for customer goodwill, loyalty, trust. #sb12con
  13. #Sustainability needs to be economic, social, moral, ethical, environmental. We must all be stewards for our planet,in it together! #sb12con
  14. Success of #business measured by emotional impact on customers,proportional to social impact of purpose! Scale the virtuous circle! #sb12con
  15. Direct cxn bt purpose + economic return. Brands are now measured by contribution to individual + collective wellbeing. New metrics! #sb12con
  16. Consumers says 70% of brands are free to perish, 57% feel WE can make company more resp, 71% say brands can do more good together! #sb12con
  17. 7 values of purposeful brands: #sustainability, fairness, fiscal resp, accountability, purposefulness, engagement, global citizenry #sb12con
  18. Brands must engage, not hide! Bury 'bad' + be inevitably exposed OR rise to challenge of authenticity, accountability, transparency #sb12con
  19. Need clarity in #business! Can't be all things for all people. Must put purpose first. That is valuable to a business' bottom line #sb12con
  20. The future of profit is purpose. - @SimonMainwaring at #sb12con. This reminds me of what @adambraun always says around profitable #purpose!