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emistrategic

  1. Don’t Let Sales Goals Be at Odds With Customer Centricity 1to1media.com/view.aspx?doci…. @1to1media. #salesenablement can keep messaging consistent.
  2. Nicely put: Behavioral Economics & the “Irrational” Customer 1to1media.com/view.aspx?doci… @1to1media. My version: Satisfaction=Reality-Expectations
  3. RT @jbreitfelder: RT @tpisello: 3 Key Sales Enablement benchmarks. SiriusDecisions Summit #sds12 - ow.ly/b9E5h #salesenablement
  4. RT @DavidMcIninch: "Scripts don't work because buyers always forget their lines" #salesenablement #sds12 >>w/good scripts, shouldn't matter
  5. @btobmagazine: Sales and marketing working together btobonline.com/apps/pbcs.dll/…. Good example of integration of #emailmarketing, #salesenablement.
  6. Mobile Marketing Small But Growing mediapost.com/publications/a… via @mediapost. Q: What's restraining spend? A: 37% say strategy. Cust use in flux.
  7. Why GM and Others Fail With Facebook Ads buswk.co/K7f5ZI via @BW. Critiquing big brands' social use, need integration w/ #CRM strategy.
  8. RT @GlenSTyler: Great tips for Triggered Marketing from @89degrees: bit.ly/KymUmD. Also, some w/more B2B bent: bit.ly/JbCHuZ
  9. @SalesHubbs. Thanks for the RT!
  10. RT @dmgerbino: @JimMarous @emistrategic That was a great piece. Flow charts were outstanding. Thanks David!
  11. Email marketing and customercentric marketing strategy btobonline.com/article/201205… via @btobmagazine. More CRM-based emails: bit.ly/JbCHuZ
  12. RT @SAVO_Group: RT @CEB_SLR: iPads and Tablets Next-Gen Sales Tools bit.ly/Jd3MMx << Mobility to drive #salesenablement >> Def agree!
  13. @JimMarous: thanks for the RT!
  14. 13 Triggered email campaigns and how and when to use them. bit.ly/JbCHuZ
  15. @marketingprofs: Subscribers, Not Buyers... marketingprofs.com/articles/2012/…. Big opp's for triggered email campaigns--onboarding, cross-sell.
  16. Guide to sales enablement tools. Explains sales email templates, benefits scripts, etc. and when to use. emiboston.com/wp-content/upl…
  17. RT @RichBohn: Eliminate Cold Calling Forever | Fast Company bit.ly/KpChPP #CRM. Great goal. MA s/w helps; also need strategy, tools
  18. RT @upsync: RT @LeftBrainDGA: Co's that report having strong #salesenablement program are witnessing 15.3% growth bit.ly/J3Md1s
  19. Great #customerexperience delivers $$: sent email @ 9:43am to @Keen w/question about a shoe; got an email reply at 9:58. won me as fan.
  20. Improve emailmarketing, DM, and ads by knowing customer personalities: Science Codex sciencecodex.com/marketing_is_m… via @sciencecodex