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ecomarketing

  1. New Carbon Capture Tool by Univ. of Illinois provides nearly real time global data on this important issue: http://greenspotblog.com/?p=793
  2. 6 Ideas for Going Green at Trade Shows:http://greenspotblog.com/?p=709 What is your biz doing to go green at trade shows/convention?
  3. Email campaigns vs. Catalogs...Both serve a purpose, but it is getting harder to justify value of printed catalogs-even on recycled paper.
  4. Green companies should only use recycled promo items in their campaigns. Practice what you preach...and set a good example to your clients.
  5. Switching to a paperless catalog saves printing & mailing costs and trees. Page flipping software makes online catalogs easy to navigate.
  6. What are you doing to reduce your paper usage? New report shows gov't wastes $440 million on printing each year: http://tinyurl.com/parsvv
  7. Putting the finishing touches on new line of custom imprinted biodegradable water bottles-trendy, stylish & biodegradable are huge right now
  8. New additives can make plastic biodegrade. Used in some promotional products-such as sports bottles, keytags, etc. http://tinyurl.com/pbk592
  9. Think re-usability in next promotional marketing campaign. Avoid any items that might end up in landfill-either reuse or biodegrade is best.
  10. 38 billion water bottles are discarded into landfills each year--are you using reusable or biodegradable drinkware to promote your business?
  11. KPMG reports 79% of the world’s largest companies generate CSR reports for the public. Does your company? http://greenspotblog.com/?p=582
  12. Is going green "just because your competition is doing it" a bad thing? Insincere maybe--but baby steps add up. What do you think?
  13. Change Earth Day to Earth Month starting in 2010 to change bad habits to new green behavior: http://greenspotblog.com/?p=577
  14. Eco friendly companies should use more email vs. traditional print media to reduce landfill waste. Try Constant Contact or iContact.
  15. sounds like fun
  16. finalizing some new eco projects for clients and trying to figure out twitter