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#INSM09 Huge gaps in the literature for the use of loyalty in social marketing. Adapt and adopt commercial relationship/loyalty marketing.about 3 hours agofrom twhirl
#INSM09 Education and fear don't get buy in when user knows it's dangerous behaviour they're deliberately selecting to undertake.about 3 hours agofrom twhirl
#INSM09 Need to pre-empt first purchase decisions - safe sex message needs to be a pre-purchase decision, not a point of sales opportunityabout 3 hours agofrom twhirl
#INSM09 Mid1980s safe sex boom based on superior alternative (fear of unsafe sex solved by safe behaviours)about 4 hours agofrom twhirl
#INSM09 If not engaging in safe!sex, and no negative consequence, no reason to believe the message of negative consequencesabout 4 hours agofrom twhirl
#INSM09 Countering the risk behaviour with the loyalty frameworks - engaging in customer loyalty schemes for safe behaviourabout 4 hours agofrom twhirl
#INSM09 Evidence indicates rationality of the decisions to engage in unsafe sex. Low risk/ calculative behaviour/risk is part of the rewardabout 4 hours agofrom twhirl
#INSM09 Cost to society HIV positive = $2million dollars per infected person. Spend per non-infection can therefore be quite high for ROIabout 4 hours agofrom twhirl
#INSM09 Nothing says a safe sex gay men's health campaign like a bareback reference in the title.about 4 hours agofrom twhirl
#INSM09 Ongoing and continuous rolling event - giving across the year rather than one-off and spike/peak events. economic/socially sustainedabout 4 hours agofrom twhirl
#INSM09 Interesting difference - presentation emphasis on the time commitment, audience saw the dollar commitment.about 4 hours agofrom twhirl
#INSM09 Question of chickens and eggs - how do the subculture and the cause cross-support/cross pollinate?about 4 hours agofrom twhirl
#INSM09 Subculture is the loyalist core of the brand community. The hardest core (subcult) amongst the hardcore (brand community)about 4 hours agofrom twhirl