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  1. And that's a wrap of Day 1 of the conference. http://www.insmconference.v... #INSM09about 3 hours ago from twhirl
  2. #INSM09 Huge gaps in the literature for the use of loyalty in social marketing. Adapt and adopt commercial relationship/loyalty marketing.about 3 hours ago from twhirl
  3. #INSM09 Education and fear don't get buy in when user knows it's dangerous behaviour they're deliberately selecting to undertake.about 3 hours ago from twhirl
  4. #INSM09 Need to pre-empt first purchase decisions - safe sex message needs to be a pre-purchase decision, not a point of sales opportunityabout 3 hours ago from twhirl
  5. #INSM09 Mid1980s safe sex boom based on superior alternative (fear of unsafe sex solved by safe behaviours)about 4 hours ago from twhirl
  6. #INSM09 If not engaging in safe!sex, and no negative consequence, no reason to believe the message of negative consequencesabout 4 hours ago from twhirl
  7. HIV/AIDs stats for Australia - http://is.gd/1y7nT - the highest rate is 1.6 per 100,000 population. Really a difficult risk sell #INSM09about 4 hours ago from twhirl
  8. #INSM09 Countering the risk behaviour with the loyalty frameworks - engaging in customer loyalty schemes for safe behaviourabout 4 hours ago from twhirl
  9. #INSM09 Evidence indicates rationality of the decisions to engage in unsafe sex. Low risk/ calculative behaviour/risk is part of the rewardabout 4 hours ago from twhirl
  10. #INSM09 Rationale for unsafe behaviour - hedonism, 'forbidden' and spontaneous risky activty. Parallel experience = extreme sport.about 4 hours ago from twhirl
  11. #INSM09 Cost to society HIV positive = $2million dollars per infected person. Spend per non-infection can therefore be quite high for ROIabout 4 hours ago from twhirl
  12. #INSM09 Nothing says a safe sex gay men's health campaign like a bareback reference in the title.about 4 hours ago from twhirl
  13. Last presentation for today - Riding without a saddle; Gordon Campbell - #INSM09about 4 hours ago from twhirl
  14. #INSM09 Ongoing and continuous rolling event - giving across the year rather than one-off and spike/peak events. economic/socially sustainedabout 4 hours ago from twhirl
  15. #INSM09 Interesting difference - presentation emphasis on the time commitment, audience saw the dollar commitment.about 4 hours ago from twhirl
  16. #INSM09 Question of chickens and eggs - how do the subculture and the cause cross-support/cross pollinate?about 4 hours ago from twhirl
  17. #INSM09 "party with a purpose" "Party on Wayne, Party on Mother Theresa"about 4 hours ago from twhirl
  18. #INSM09 Parrot Heads in Paradise - affiliation requirements - 5 charitable events per year to qualify - http://www.phip.com/about 4 hours ago from twhirl
  19. #INSM09 Every now and then, the human race is most bizarre when it's been quite awesomeabout 4 hours ago from twhirl
  20. #INSM09 Subculture is the loyalist core of the brand community. The hardest core (subcult) amongst the hardcore (brand community)about 4 hours ago from twhirl
  • Name Dr Stephen Dann
  • Location Canberra, Australia
  • Web http://stephendan...
  • Bio The liveblog account for Dr Stephen Dann, Senior Lecturer, Marketing, ANU
5 Following 91 Followers
hashtags Swurl tweet140 WSMC 2008 HootSuite