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digiday

  1. About to wrap at #digiday. Another great TARGET...ready for a glass of vino.
  2. Dynamic creative? Josh of Rubicon notes, "Creative level optimization is a huge trend that will impact how marketers perform." #digiday
  3. Jeanne Houweling VP of Pubmatic ad net solutions advocates looking at a diverse assortment of data for the best, broadest picture #digiday
  4. Alan Chapell, moderator of "Forget Targeting: Here's the Target:" where are we where targeting's promise vs. delivery intersect? #digiday
  5. @davehonig - We at @digiday love you dearly! Thanks for being part of another terrific panel today at TARGET. Happy happy birthday!
  6. Anthony Mazzarella, Fox Audience Network cautions brands from "getting too granular" with targeting goals. No left handed golfers! #digiday
  7. Morris Martin of the Microsoft Ad Institute takes the stage to bridge the gap between traditional and digital advertising. #digiday
  8. Jeff Hirsch of Audience Science just showed a little clip on consumer education and protection...Surprisngly, he's pro-privacy. #digiday
  9. RT@XJenkins2 - Do you want a lot more untargeted more intrusive ads OR the ones that are somewhat targeted to you? case for cookies #digiday
  10. Moderator Tom Phillips: "Is there any evidence that consumers object to being watched in social sites?" #digiday
  11. Rob Key of Converseon "The kind of metrics we should be looking at are the key performance indicators that move a business." #digiday
  12. eXelate's Zagorski admits: "Reach is still a challenge." It takes multiple media partners and data pools; smart audience building; #digiday
  13. Mark Zagorski of eXelate: "not all data is created equal. There IS a difference in data quality." #digiday
  14. Baker: "The tricky part of that for communicators is machines have limitations: no sense of irony, no humor, no nuance." #digiday
  15. Baker: "machines often stand between us and the people we want to communicate with." #digiday
  16. Stephen Baker: "I left Business Week a week ago; I didn’t make the transition to Bloomberg-BW & I'm not entirely unhappy about it" #digiday
  17. K. McDonald: "If I’m not selling all these ads, Why don’t I stop running so many ads?" Running 1/2 page full exposures, instead? #digiday
  18. Kirk McDonald: "What is the currency that will define digital; not just bottom of the funnel stuff—upper funnel, quality placement."#digiday
  19. Bill Wise of Yahoo and Kirk McDonald, President of Digital, Time Inc are back to round 2 of the data smackdown at #digiday
  20. WHY are Brands Rushing to Mobile & Social Apps Join us @ digiday:APPS LA REGISTER www.digidayapps.com disc code APPSZZ save $100.00!!