digiday
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About to wrap at . Another great TARGET...ready for a glass of vino.
about 10 hours ago
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Dynamic creative? Josh of Rubicon notes, "Creative level optimization is a huge trend that will impact how marketers perform."
about 10 hours ago
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Jeanne Houweling VP of Pubmatic ad net solutions advocates looking at a diverse assortment of data for the best, broadest picture
about 10 hours ago
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Alan Chapell, moderator of "Forget Targeting: Here's the Target:" where are we where targeting's promise vs. delivery intersect?
about 11 hours ago
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@ - We at @ love you dearly! Thanks for being part of another terrific panel today at TARGET. Happy happy birthday!
about 11 hours ago
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in reply to davehonig
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Anthony Mazzarella, Fox Audience Network cautions brands from "getting too granular" with targeting goals. No left handed golfers!
about 12 hours ago
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Morris Martin of the Microsoft Ad Institute takes the stage to bridge the gap between traditional and digital advertising.
about 13 hours ago
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Jeff Hirsch of Audience Science just showed a little clip on consumer education and protection...Surprisngly, he's pro-privacy.
about 13 hours ago
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RT@XJenkins2 - Do you want a lot more untargeted more intrusive ads OR the ones that are somewhat targeted to you? case for cookies
about 13 hours ago
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Moderator Tom Phillips: "Is there any evidence that consumers object to being watched in social sites?"
about 13 hours ago
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Rob Key of Converseon "The kind of metrics we should be looking at are the key performance indicators that move a business."
about 13 hours ago
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eXelate's Zagorski admits: "Reach is still a challenge." It takes multiple media partners and data pools; smart audience building;
about 14 hours ago
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Mark Zagorski of eXelate: "not all data is created equal. There IS a difference in data quality."
about 14 hours ago
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Baker: "The tricky part of that for communicators is machines have limitations: no sense of irony, no humor, no nuance."
about 14 hours ago
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Baker: "machines often stand between us and the people we want to communicate with."
about 15 hours ago
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Stephen Baker: "I left Business Week a week ago; I didn’t make the transition to Bloomberg-BW & I'm not entirely unhappy about it"
about 15 hours ago
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K. McDonald: "If I’m not selling all these ads, Why don’t I stop running so many ads?" Running 1/2 page full exposures, instead?
about 16 hours ago
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Kirk McDonald: "What is the currency that will define digital; not just bottom of the funnel stuff—upper funnel, quality placement."
about 16 hours ago
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Bill Wise of Yahoo and Kirk McDonald, President of Digital, Time Inc are back to round 2 of the data smackdown at
about 16 hours ago
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WHY are Brands Rushing to Mobile & Social Apps Join us @ digiday:APPS LA REGISTER disc code APPSZZ save $100.00!!
about 16 hours ago
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- Name digiday editor
- Location New York, NY
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