dhirajm
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I've been using Foursquare in London for a few days-fantastic to feel the power of a slick location-based mobile app. Lots of opportunities!
9:02 AM Nov 5th
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Interesting examples of brand ambassadors & consumer co-creation: RT @: Unilever Social Media in Asia
9:18 AM Nov 3rd
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Smirnoff to spend 20% of its ad budget on digital media - leads the way with social media marketing.
6:32 AM Oct 30th
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RT @: Interesting article on how Shazam works & how it's leveraged popularity into a pricing model:
2:19 AM Oct 20th
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Jive secures $12M in funding from Sequoia: Good news for them, and for enterprise social software space
2:10 AM Oct 20th
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Shazam closes investment round with Kleiner Perkins (who funded Amazon and Google): As a founder, it's a nice moment
12:43 AM Oct 14th
from web
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Provocative: story says "brand mgrs' should be renamed 'brand advocates': Unilever CEO quoted at length
9:52 AM Oct 13th
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launches freemium app on Windows Marketplace for Mobile. Oh and 8 miilion downloads on iPhone already!
4:22 PM Oct 7th
from web
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Starbucks is introducing mobile payments: customers can use their iPhone to buy coffee. The loop is closing...
9:56 AM Oct 6th
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RT @: "Digital budgets will move from 5% of total spending to 9% for Unilever in 2010" via @
2:08 AM Oct 6th
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RT @ Nielsen Says Most Social Media Users Rich and Urban | WebProNews
4:53 AM Sep 29th
from web
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Slightly dated (Apr. 09) list of top 100 brands mentioned on Twitter Several don't even have an account!
7:45 AM Sep 25th
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Twitter users twice as likely to interact w/ brands: So Twitter use is a good leading indicator of engagement..
7:42 AM Sep 25th
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Just came across this rating & ranking of corporate blogs: a couple of useful ways of sorting the list as well.
6:38 AM Sep 16th
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RT@paidContent: Apparently 20% of tweets mention a brands or products. Seems high, but worth noting this analysis.
2:21 AM Sep 16th
from web
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Clever adoption of social media by a consumer brand: Nissan Leaf prominently features & uses social tools on its site:
7:48 AM Sep 15th
from web
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RT @: How companies are benefiting from Web 2.0. Headline - 69% report benefits. Good solid research:
2:31 PM Sep 2nd
from web
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Study looks at consumer brands engaged in social media & find a correlation with financial performance - worth a look:
8:17 AM Aug 28th
from web
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Unilever drops agency, crowdsources TV ad - nice example of Corporate Crowdsourcing:
1:56 AM Aug 26th
from TweetDeck
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Brilliant reams of stats on Twitter usage patterns: If you like numbers and graphs, this is for you!
4:59 AM Aug 19th
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- Name Dhiraj Mukherjee
- Location London
- Bio Comments on Making Social Media Simple. Occasional notes on mobile too. All personal views only - I'm not representing my employer here
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