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ddudgeon

An inspirational HBR interview with the CEO of Unliver: bit.ly/K5N9ph Social responsibility in harmony with capitalism. #in 11:34 AM May 25th via web
Currently installing Google Drive. Will this put DropBox out of business? 2:07 PM May 23rd via web
Nice to finally meet you in person, @adamkleinberg :) 2:08 PM May 18th via web
Mobile loyalty card app @Stampt is all over my neighborhood. They must have a rep that lives in the area! 3:12 PM May 14th via web
How to survive the transition to digital direct response econsultancy.com/blog/9798-how-… via @Econsultancy 4:34 PM May 9th via Tweet Button
myrta_r_harris Focus on ideas that resonate with your customers and not just the analytics via @razorfish pres at #ommaglobal 4:14 PM Mar 19th via Twitter for iPhone Retweeted by ddudgeon and 2 others
Zappos targets based on any variable in FB profile + song listened to on Spotify, article read on Washington Post Social Reader. #OMMAglobal 2:17 PM Mar 19th via Twitterrific
Zappos now optimizing for new customer acquisition. FB ads = their best channel for new customers. #OMMAglobal 2:08 PM Mar 19th via Twitterrific
Zappos used predictive modeling to follow natural weekly traffic trend. #OMMAglobal 2:07 PM Mar 19th via Twitterrific
sarahkayhoffman Zappos realized that when they were targeting people via FB ads was more important than who. #OMMAGlobal 2:03 PM Mar 19th via web Retweeted by ddudgeon and 1 other
Larger targets perform better. Same ad targeted to 50M had 2xCTR and 1/2CPC as ad targeted to 2M. #Zappos #OMMAglobal 2:04 PM Mar 19th via Twitterrific
Zappos FB ads - could recognize early if it was going to work. Must hit 50% if ROI goal in first day, or cut off the campaign. #OMMAglobal 1:59 PM Mar 19th via Twitterrific
Zappos FB ad plan- find common interests of brand fans. Use interests as a proxy for affluence. #OMMAglobal 1:57 PM Mar 19th via Twitterrific
Assign value to shares and likes. Zappos bakes into their ROI goals which are 4 to 1. #Zappos #OMMAglobal 1:53 PM Mar 19th via Twitterrific
Zappos Facebook ads: between 40-60% of their conversions happen within one day of click #OMMAglobal 1:50 PM Mar 19th via Twitterrific
Need cookie duration long enough to get to correct attribution. #Zappos #OMMAglobal 1:48 PM Mar 19th via Twitterrific
Zappos spends $8M on FB ads - 99% has driven traffic to their site. #OMMAglobal 1:45 PM Mar 19th via Twitterrific
Zappos started current FB ad program in summer '10. Early couple hundred a day; $70k days in Nov/Dec '11. #OMMAglobal 1:43 PM Mar 19th via Twitterrific
Zappos drives 'em in with Facebook ads - presentation at #OMMAglobal by @ripcityrhapsody 1:41 PM Mar 19th via Twitterrific
Hello direct marketers: RT @ibradmiller Social takeaways-have a 1on1 rel. with customers. Be interesting but also be interested. #ommaglobal 11:33 AM Mar 19th via Twitterrific

Name Devon Dudgeon
Location San Francisco
Web http://www.devoni...
Bio Strategic digital marketer experienced in launching products/services for global brands. Old school CRM marketer + 8 yrs in social space. Expat. Repat. Writer.