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crinsights

  1. Customer Reference Best Practices Survey: We’re working with The Customer Reference Forum to gather some practic... bit.ly/LnwUjO 9:33 AM May 25th via twitterfeed
  2. Customer Reference Program Models, Pros and Cons: In the last post we outlined a number of important considerati... bit.ly/KOyPzC 7:43 AM May 7th via twitterfeed
  3. What Customer Reference Program Model is Right for You?: After nine years in this field we’ve seen quite a few d... bit.ly/KgLtHl 9:41 AM May 4th via twitterfeed
  4. Overcoming the Top 4 Reasons Customer Reference Programs Fail – Inadequate Technology: This is a continuation of... bit.ly/GDGz71 9:54 AM Mar 20th via twitterfeed
  5. Overcoming the Top 4 Reasons Customer Reference Programs Fail – Program Leadership: This is a continuation of a ... bit.ly/zCiL2X 9:30 AM Feb 22nd via twitterfeed
  6. Overcoming the Top 4 Reasons Customer Reference Programs Fail – Sales Leadership Support: This is a continuation... bit.ly/yWMzOp 8:49 AM Feb 22nd via twitterfeed
  7. Workshop at the Summit on Customer Engagement Feb 28-29: We will be making our annual trip to the Summit on Cust... bit.ly/yhZMkZ 2:00 PM Feb 16th via twitterfeed
  8. Most CEOs Think Marketers Lack Credibility: I had a recent conversation with Sean Geehan (Geehan Group, customer... bit.ly/yqdrFm 10:51 AM Jan 18th via twitterfeed
  9. Persuading Sales to Nominate Customer References: There was a great discussion on the LinkedIn group, Customer K... bit.ly/zv0ato 8:30 AM Jan 11th via twitterfeed
  10. Overcoming the Top 4 Reasons Customer Reference Programs Fail – Executive Support: In the last post I listed wha... bit.ly/xs7am1 11:30 AM Jan 10th via twitterfeed
  11. Top 4 Reasons That Customer Reference Programs Fail: The dark side of our business is that not every customer re... bit.ly/w0djvM 7:53 AM Dec 5th, 2011 via twitterfeed
  12. New Customer Reference Management Benchmark Report: It’s always great to get updated aggregate insights into the... bit.ly/s6ZIec 10:12 AM Oct 31st, 2011 via twitterfeed
  13. A CMO’s Take on Customer References: Social Media’s Role: This is part 3 of a 3-part interview with Gina Sandon... bit.ly/p7NcOt 9:17 AM Oct 24th, 2011 via twitterfeed
  14. A CMO’s Take on Customer References: Program Measurement: This is part 2 of a 3-part interview with Gina Sandon,... bit.ly/qDrsax 9:42 AM Oct 10th, 2011 via twitterfeed
  15. A CMO’s Take on Customer References: Small vs. Large Company (IBM): This 3-part interview with Gina Sandon, for... bit.ly/qBq2un 3:41 PM Sep 23rd, 2011 via twitterfeed
  16. Who makes a good customer reference candidate?: When we’re working with a company to launch a new reference prog... bit.ly/nA2l6f 3:53 PM Sep 1st, 2011 via twitterfeed
  17. Five Personality Traits of Sales Team Advisors for Customer Reference Programs: I was reading an article in the ... bit.ly/qUZNb9 9:42 AM Aug 22nd, 2011 via twitterfeed
  18. Observations from Outside the Customer Reference Community: It’s not often you hear the buyer’s perspective on t... http://bit.ly/p08GqA 3:56 PM Jul 30th, 2011 via twitterfeed
  19. CA Technologies – CMO Insights on Customer Reference Programs (5): This is the fifth podcast in the Marketing Le... http://bit.ly/mzUSdx 3:48 PM Jun 28th, 2011 via twitterfeed
  20. CMO Insights on Customer Reference Programs (4) – Part 2: This is the fourth podcast in the Marketing Leadership... http://bit.ly/mJTdDq 2:39 PM Jun 17th, 2011 via twitterfeed
  • Name CRInsights
  • Location Denver, CO
  • Web http://www.custom...
  • Bio Point of Reference founders. Passionate about customer reference programs and the expertise, technology and content that makes them successful.
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