copycoach
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"Connect each dimensionalized benefit (of your product or service) with a dominant resident emotion" - Clayton Makepeace
1:38 PM Dec 8th
from txt
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Don't have testimonials yet? Use case studies that show how well the techniques in your system work. They're often just as effective.
6:42 PM Dec 3rd
from web
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People want the "golden egg" handed to them on a silver platter. Present your product to them in that manner, and you'll sell more.
10:47 AM Dec 3rd
from txt
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These 3 free copywriting e-books contain a wealth of solid copywriting instruction:
5:41 PM Nov 23rd
from web
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A free trial helps make your offer irresistible. It works because it totally removes all risk. Your prospect literally has nothing to lose!
2:00 PM Nov 18th
from txt
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In your headline include the product benefit that relieves your prospect's biggest pain point.
11:57 AM Nov 18th
from mobile web
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"Emotional appeals are very closely tied to value. " (Craig Garber)
10:03 AM Nov 18th
from mobile web
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The difference between a USP and a hook: your USP is a big part of your positioning. A hook is what gives your ad headline its curiosity.
2:16 PM Nov 12th
from mobile web
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@: Yeah, that's a good one too. The "600 pound" letter has at least 12 highly effective persuasion triggers!
11:53 AM Nov 9th
from mobile web
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@: Halbert's "High School Student Loses Almost 600 Pounds" salesletter.
10:26 AM Nov 9th
from mobile web
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Listening to: Eben Pagan's "Print Persuasion Masterclass". 6-CD set. I highly recommend it.
10:16 AM Nov 9th
from mobile web
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An unproven claim in a salesletter is like a cloud without rain. Empty.
2:46 PM Nov 5th
from mobile web
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"How to Win Friends and Influence People" is a dual benefit headline. It gets its power from progression. The 2nd benefit feeds off the 1st.
7:22 PM Nov 4th
from web
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These 5 headline types just keep working and working... how to, who else wants to, warning, news, and numbered!
2:25 PM Nov 2nd
from mobile web
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7 components of an offer: reason why, establish value, trivialize price, guarantee, risk reversal, urgency, bonuses
7:41 AM Nov 2nd
from mobile web
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"With exactly the same body copy, the winning headline alone can pull 8 to 15 times compared to the losing headline.” (Ted Nicholas)
5:54 PM Oct 31st
from web
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To trivialize the price, infuse your offer with overwhelming value.
10:04 AM Oct 26th
from mobile web
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Eric Graham, "The Critical Importance of a Strong USP" --- a must read:
4:21 PM Oct 24th
from web
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4 unbreakable copywriting rules: be interesting, be believable, make offer irresistible, and use scarcity:
2:52 PM Oct 24th
from web
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Richard Armstrong, 40-year direct mail copywriter, reveals 15 "Lessons Learned" in free e-book:
11:50 AM Oct 23rd
from mobile web
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- Name Alex Cohen
- Web http://www.boosty...
- Bio Helping Internet Marketers boost the response of their ads!
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