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  1. NIELSEN WEBINAR - "What's the power of listening?" Nielsen and P&G offer clues this Fri (6/26) http://tinyurl.com/nd968b (RT @joshuahammond)
  2. Every tremor of this recession is an opportunity for business. - D. Calhoun #consumer360
  3. RT @nielsenwire Malcolm Gladwell gave a great speech, strung together everything from Fleetwood Mac , Terry Bradshaw & Cezanne #consumer360
  4. Nielsen is in the business of "compensatory learning" - D. Calhoun #consumer360
  5. The path to genius is often marked with trial, failure, and renewed effort. - M. Gladwell #consumer360
  6. Compensating for the current recession could ultimately help strengthen businesses. - M. Gladwell #consumer360
  7. Overcoming dyslexia trains effective business leaders . Compensation for disadvantages builds strength. M. Gladwell #consumer360
  8. Being hungry and trying harder beats natural talent. Working to overcome adversity builds real strength. - M. Gladwell #consumer360
  9. Fleetwood Mac's success and math aptitude is about focus and hard work. There are no "an over night successes." - M. Gladwell #consumer360
  10. Mastery and skill require gestation. Real skill requires 10,000 hours of practice (~10 years). - M. Gladwell #consumer360
  11. M. Gladwell "innovation in business" discussion centered around the birth of Fleetwood Mac. #consumer360
  12. Recession offers us the opportunity to be creative. - M. Gladwell #consumer360
  13. Malcom Gladwell now taking the stage at Nielsen's Consumer 360 Conference... #consumer360
  14. Identify consumer "need states" and subsequent white space to innovate around your product. #consumer360
  15. Average cost for Ocean Spray to produce a 30 sec. ad is $120K. #consumer360
  16. If your ad agency is doing great work for other clients and not you - the problem is not the agency, its YOU! - K. Romanzi #consumer360
  17. Ocean Spray uses beautiful cranberry harvest images in mkting. Discover and leverage what makes your brand/product beautiful. #consumer360
  18. Ocean Spray launched a "Bogs across America" PR roadshow. Massive print & broadcast earned media. #consumer360
  19. Average American buys juice 53 times a year. #consumer360
  20. Ken Romanzi, COO of Ocean Spray at #consumer360. "In marketing, know who you are, know how you are different, shout it from the rooftops."