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Use FB insights to find spikes in impressions or see what types of comments/content cause an increase in engagement #Cisionabout 8 hours agovia TweetChat
Authentically comment on news stories and ?s from a media source. Don't share ur blog posts/link to ur website from comments sec. #Cisionabout 8 hours agovia TweetChat
Journalists can look for "Man on the Street" sources on FB. Find ways to be helpful to journalists that you want to engage with. #Cisionabout 8 hours agovia TweetChat
Journalists can set up a subscribe feed of all of their content. Allows them to say "Come & follow me" #Cisionabout 8 hours agovia TweetChat
Only 1% of the population are actual content creators, 9% of people will comment on it. 90% are just lurkers! #Cisionabout 8 hours agovia TweetChat
Reward people who talk about your brand. Engage with fans or respond to advocates in a positive way. #Cisionabout 8 hours agovia TweetChat
Develop guidelines & policies for the your spokespeople. Who is responsible for what times? best practices? what is off limits? #Cisionabout 8 hours agovia TweetChat
BioYvette Pistorio - Social Media Manager for Cision where marketing and PR pros come to find industry information. E-mail is yvette.pistorio at cision.com
