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charlierapple

  1. FFS terminal 3 LHR is chaos. Only ever flying BA from now on. Thank God no further trips before Games #sortitoutlondon
  2. back online! thanks @pdlug @dmarketingmaven @annarascouet @drs1969 for tweets during session today! Now about to flake out on a plane :-)
  3. How to surface, embrace, monetize usage/sharing currently hidden within communities? People willing to pay if solution is right #ssp2012
  4. Lots of nodding as @janerixo talks about blurred boundaries - academics / amateur-experts, publishing/feedback, local/global #ssp2012
  5. @drs1969 @janerixo where the ideas come from? *guessing* to be discussed further... #ssp2012
  6. "Recombination": remonetize content by enabling people to repurpose it, says @janerixo at #ssp2012 doesn't all have to be on your platform
  7. Mendeley collaborative filtering can start providing suggestions after just 3 articles added - and 80% are accepted by the user #ssp2012
  8. Echoes @pdlug point that social needs to be baked in not bolted on to scholarly comms #ssp2012
  9. @janerixo makes point that social will become not just layer in top but the source of scholarly content - we must prepare for this #ssp2012
  10. @drs1969 sparkl or sparql?! Point well made ...
  11. #ssp2012 Sidi: "just being a content provider is no good: we need to provide information solutions" - enriching and integrating content
  12. #ssp2012 Sidi: open APIs to your content - harness the crowd to support development and be more agile in meeting users' emerging needs
  13. Only seem able to get #ssp2012 wifi when *not* in a session - v frustrating as had lots of good things to tweet from @rafaelsidi 's talk ...
  14. #ssp2012 Rampone: in mobile as in web, traffic from search much greater than direct traffic
  15. #ssp2012 Rampone: Android *units* may now outship iOS - but *usage* still dominated by iOS (2:1 for HighWire). Use your own data to decide.
  16. #ssp2012 not sure that loading ads as placeholder while waiting for mobile content to load will be popular - wd feel like wasted bandwidth?
  17. #ssp2012 Pirog: the TapToRate vision for mobile advertising: right call to action for the right person at the right time.
  18. #ssp2012 Pirog: in-ad, in-the-moment calls to action. Personalised q&a within the ad - reflecting the real world sales experience / data
  19. #ssp2012 Pirog: TapToRate - customer engagement platform. Personalizing the mobile ad experience for users - driven by context
  20. #ssp2012 Pirog: by 2015, spend on mobile advertising will be $30bn. Mob ads today - bad experience: taking up space, taking you out of app