charlierapple
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FFS terminal 3 LHR is chaos. Only ever flying BA from now on. Thank God no further trips before Games
about 22 hours ago
via Twitter for iPhone
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back online! thanks @ @ @ @ for tweets during session today! Now about to flake out on a plane :-)
2:49 PM Jun 1st
via Echofon
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How to surface, embrace, monetize usage/sharing currently hidden within communities? People willing to pay if solution is right
8:40 AM Jun 1st
via Echofon
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Lots of nodding as @ talks about blurred boundaries - academics / amateur-experts, publishing/feedback, local/global
8:37 AM Jun 1st
via Echofon
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@ @ where the ideas come from? *guessing* to be discussed further...
8:33 AM Jun 1st
via Echofon
in reply to drs1969
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"Recombination": remonetize content by enabling people to repurpose it, says @ at doesn't all have to be on your platform
8:32 AM Jun 1st
via Echofon
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Mendeley collaborative filtering can start providing suggestions after just 3 articles added - and 80% are accepted by the user
8:27 AM Jun 1st
via Echofon
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Echoes @ point that social needs to be baked in not bolted on to scholarly comms
8:26 AM Jun 1st
via Echofon
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@ makes point that social will become not just layer in top but the source of scholarly content - we must prepare for this
8:25 AM Jun 1st
via Echofon
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@ sparkl or sparql?! Point well made ...
7:07 AM Jun 1st
via Echofon
in reply to drs1969
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Sidi: "just being a content provider is no good: we need to provide information solutions" - enriching and integrating content
6:55 AM Jun 1st
via Echofon
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Sidi: open APIs to your content - harness the crowd to support development and be more agile in meeting users' emerging needs
6:53 AM Jun 1st
via Echofon
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Only seem able to get wifi when *not* in a session - v frustrating as had lots of good things to tweet from @ 's talk ...
6:50 AM Jun 1st
via Echofon
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Rampone: in mobile as in web, traffic from search much greater than direct traffic
12:20 PM May 31st
via Echofon
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Rampone: Android *units* may now outship iOS - but *usage* still dominated by iOS (2:1 for HighWire). Use your own data to decide.
12:17 PM May 31st
via Echofon
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not sure that loading ads as placeholder while waiting for mobile content to load will be popular - wd feel like wasted bandwidth?
11:54 AM May 31st
via Echofon
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Pirog: the TapToRate vision for mobile advertising: right call to action for the right person at the right time.
11:51 AM May 31st
via Echofon
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Pirog: in-ad, in-the-moment calls to action. Personalised q&a within the ad - reflecting the real world sales experience / data
11:49 AM May 31st
via Echofon
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Pirog: TapToRate - customer engagement platform. Personalizing the mobile ad experience for users - driven by context
11:47 AM May 31st
via Echofon
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Pirog: by 2015, spend on mobile advertising will be $30bn. Mob ads today - bad experience: taking up space, taking you out of app
11:46 AM May 31st
via Echofon
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- Name Charlie Rapple
- Location Oxford, UK
- Web http://www.tbicom...
- Bio Chartered marketer, in scholarly publishing, likes rivers, poker and vinyl.
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