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cgalluccio

  1. "...that is solid, dried and crystallized.” Syrup is not sugar. No New Name #naming for High-Fructose Corn Syrup. well.blogs.nytimes.com/2012/05/31/no-…
  2. "Xyboard Topolsky. Optimus Eric Miller 4G Touch. Why did I agree to this?" lnkd.in/5-2hMt
  3. Ultrabooks, Sleekbooks and Netbooks: It's all about the name. theverge.com/2012/5/16/3024… via @verge
  4. "How does anyone really know that they’ve picked the right baby formula, soda or car? They don't..." nytimes.com/2012/05/20/mag…
  5. "And he sailed off through night and day…" Stay Wild, Maurice. nytimes.com/2012/05/09/boo…
  6. “@asymco: Disruptions aren't created. They are discovered.” A highlight for the importance of research-driven insight.
  7. Serendipitously Splenda? The Simply Splendid Story of #Naming Splenda and more from Brandpersand brandpersand.com/journal/2012/4… via @brandpersand
  8. "An object encounters its image, an object encounters its name." Errol Morris on 'What's in a Name?' nyti.ms/JVWv8t
  9. "It enhances it, it enriches it, it makes it deeper. I’ve got to tell you, it’s powerful.” An aural feast, for sure! nytimes.com/2012/04/25/din…
  10. "It turns out that RT doesn't stand for 'Retweet.' Really?businessinsider.com/what-is-window… via @bi_enterprise
  11. Kinky, as in Hofmeister. nytimes.com/2012/04/15/aut…
  12. "There's no controlling the growth of language." Is the iPad brand name headed for genericization? nytimes.com/aponline/2012/…
  13. “@joshuatopolsky: Worst. Device. Name. Ever. theverge.com/2012/4/4/29260…” If. Josh. Says. So. Must. Be. Truth.
  14. "Taiwan’s HTC plans to spend 2012 pushing just one major brand." Somehow this strategy seems strangely familiar. Hmm. dthin.gs/HhtIYg
  15. "Incidentally, they too have an app called Frames…" And that, boys and girls, is how Frames became Frameographer. therussiansusedapencil.com/post/197319742…
  16. "...declined to identify the firm..." Abbott's 'AbbVie' Name For Drug Business Draws Mixed Reaction on.wsj.com/GJ71xi
  17. Beautiful AM in Brussels. Interesting #pharma #naming PM presentations @PTMG
  18. Wishing everyone a great weekend. To my fellow pharma trademark professionals, I hope to see you in Brussels! ptmg.org