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ccplbusiness

  1. Attn @ChasLibraryGirl ... @chadnorman likes @johnhaydon's post on ins & outs of using FB page's timeline. I do, too! ow.ly/9uUUf
  2. Questions? Direct mail vs email? They work well in tandem, especially for a nonprofit asking for a donation.
  3. Its best to ask why people are unsubscribing. You can stop something if it annoys people.
  4. Bounces; either a wrong address, or the address is right, but something else went wrong.
  5. The subject line? She recommends using a unique subject line for each mail.
  6. Send yourself an email to check how things look.
  7. From line? Use your real name if you can. You can do First Name Last Name, Company, too.
  8. Do A-B testing to see what works for you. Divide the list up & test different times. Email service reports will say when emails are opened.
  9. When to send? Tues or Wed between 10 am to 3 pm.
  10. How often & when to send? Very important decision. Make a schedule. Stick to it. Most businesses will choose monthly.
  11. Have a call to action in each email. You can then check what they're interested in by seeing what they clicked.
  12. Colorcop.net can help you get the hex for your logo color if you don't have photo editing on your computer.
  13. Branding: be consistent. Use your colors, logos, etc.
  14. Put pictures or links to videos. You can make it more engaging that way.
  15. Put people in your newsletter, interviews with volunteers, employees, etc.
  16. Articles don't have to be about your business. Recipes, stats, polls, clean jokes, asking for input on your biz or nonprofit.
  17. Ezine.com is a source of articles. Also, ask people: can I reprint this article from your newsletter & give you credit?
  18. Refer people to cool articles you see. (Give credit to others! Refer, do not steal.)
  19. Coming up with content...what are the top 20 questions you get? Write a paragraph on each & there its some content.
  20. Sell with only 30% of your email's content.