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CaseSnap

  1. Can you measure ROI of customer case studies? bit.ly/ttgkP3 (Nice @referencegeek post about measuring value of CRPs)
  2. Companies will make it easier for prospects to engage with customers: bit.ly/uwcMwq (& 7 other customer ref trends from @bill_lee)
  3. Customer-approved content in case study form most requested deliverable, used throughout sales cycle: bit.ly/s4KQXf (via @lizcaffrey)
  4. Know your "ideal customer reference"? Four traits to consider when building your customer reference library: bit.ly/vLhhHS
  5. RT @piratebluestar OOH. AHH. Big day for us at Blue Star with the release of Flier Styler & the Virtual Corkboard http://bit.ly/flierstyler
  6. Great question: Where are #b2b case studies? At @SiriusDecisions 2010 Summit? http://bit.ly/aaKsrB Should be tool for that! (via @damphoux)
  7. Successful businesses consistently ship products before perfection => @juntajoe talks Seth Godin & content: http://bit.ly/b7x73J
  8. Social Media Integral Part of Content Marketing Process, New Survey Shows: http://bit.ly/dv9o1N <via @jeffbullas @juntajoe> #marketing
  9. "Putting a price on something forces you to make it good" Wisdom from J. Fried @37signals: http://bit.ly/9v9dbh <quote @ 8:31 via Big Think>
  10. Don't assume readers start on pg 1 and read your white paper sequentially. Give them multiple entry points. <RT @damphoux @ardath421>
  11. "Let's try some of that free stuff" => Video w/ @PaulDunay abt importance of content strategy for SM: http://bit.ly/a78X4S <via @TomPick>
  12. Have you seen our CaseSnap prezi? Like to hear your comments about it: http://bit.ly/cHarKO #deathtopowerpoint
  13. Finishing up our CaseSnap presentation today - checking out Prezi for the presentation platform. Has anyone used it? http://bit.ly/vkbEB
  14. Twitter, CaseSnap. CaseSnap, Twitter. Now that we've met...