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bwiener

  1. @learmonth i would compare this to late 90s (geocities, broadcast.com) rather than early search days. Frothy valuations
  2. @hershberg Hype has replaced reality. Feels like late 90s re oracle buying vitrue for $300M. j.mp/LD4YhC
  3. RT @360i How brands should be evaluating startups (spoiler alert: it's not all about cost) bit.ly/Loi4sX via @adage
  4. @wmargiloff @dherman76 only thing worse than GRPs is "working vs non-working media" ratios. Relics of past
  5. Hard to argue with Blodget's analysis on finding the "fair price" for FB. He certainly knows hype better than most businessinsider.com/what-is-facebo…
  6. @360i Evaluates 5 new startups each month from a brand's perspective. #StartupOutlook report free on blog blog.360i.com/360i-news/intr…
  7. is there anything more last century than "working vs non-working" media? Efficiency metric evaluated at board level by many. crazy
  8. These pre-ipo stories seem to ignore the fact that like it or not, a FB comm w/out FB adv isnt a viable engagmeent strategy
  9. @wmargiloff something not right here. $30mm on content, $0 on ads. Not right mix of paid/earned
  10. Good post on how influencer marketing can be core components of branding campaigns rather than an add-on tactic blog.360i.com/social-media/b…
  11. This week's sign of the apocalypse: phones on planes. Plane rage coming soon at 30k feet. Can't wait techland.time.com/2012/05/14/vir…
  12. Great take on digital newfronts on @360i blog. Major progress but still room for improvement next year blog.360i.com/events-confere…
  13. is this right target aud? RT @steveESPOpowers: Opening a pizza shop downtown called Occu-pie Wall Street. 99 cent slices, of course!
  14. @bmorrissey I'm thinking of hiring a Chief Traditional Officer
  15. Great line. "My father won’t invest in Berkshire b/c of stance on taxes.” Buffett replied “Sounds like your father should buy stock in Fox.”
  16. RT @druha: first concert went to (unsupervised): Beastie Boys & Public Enemy -1987 w/ @RickRock3030 & @bwiener bit.ly/IOLWRJ
  17. "non-working vs working" debate implies paid trumps owned & earned. Some marketers missed the memo adage.com/article/agency…
  18. Good post by @boughb in blogs.hbr.org/cs/2012/05/wer…. The days of CPGs waiting for mom aisle are numbered. Need to own relationship
  19. @learmonth jeez. crossing off my list for @360i summit entertainment this year
  20. @learmonth that sounds super high. How much u estimating for entertainment & venue?