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bwiener

  1. IBM CMO: Data doesn't do anything for us. Marketing industry needs to use analytics to transform data into true insights #anamarketers
  2. CMO MillerCoors- Best celebrity endorsement: Ben Franklin quote, "Beer is proof that god loves us and wants us to be happy."
  3. MillerCoors CMO: “I’m not interested in any marketing programs that don’t help sell beer” #ANAmarketers
  4. RT @learmonth Conundrum for advertisers: Facebook and YouTube Combined Account for Nearly 10 Percent of Time Spent http://bit.ly/1O4Ay7
  5. MC'D's CMO: multi-cultural marketing is the key to driving the most important color in business- GREEN #anamarketers
  6. Mc'D's guiding principle "Market what we serve rather than execute what we market".. authenticity is big theme #ANAmarketers
  7. Verizon CMO "Brand marketing needs to reflect fundamental truth about brand"....can't hide behind advertising anymore #ANAmarketers
  8. Verizon 6th largest TV provider..amazing reinvention in short time for huge company #ANAmarketers
  9. RT @nancyleibig iPhone most disruptive thing to happen 2 the wireless business. Smart pda's went from 10% to 40% in18 months. #anamarketers
  10. leading digital agency @360i on the hunt for Digital Acct Dir w/Brand, Beverage or Social Mkg expertise http://bit.ly/4xCwKr #ANAmarketers
  11. @lippincott presentation at #ANAmarketers. "craft your brand story in simple and authentic ways so that everyone else will tell it for you"
  12. @druha MAT - SUI !!
  13. Wish i was going to be at the Stadium tonight . Time for Cano and Tex to break out of slump and put an end to this.
  14. Rt @360i 4 Tried-and-True Rules for Effective Display Creative http://bit.ly/29At39
  15. RT @sarita Microsoft's ad exchange, MIA for more than two years, set to open in January http://bit.ly/4cGaup (via @pkafka)
  16. RT @wmargiloff More positive news for the Ad Market. M. Levy of Publicis says slowly coming back-bottomed in June http://bit.ly/B1n4g
  17. Facebook changes it home page AGAIN!. 360i reports on impact for marketers here http://bit.ly/3pQcOS
  18. expecting Google to announce strong earnings this afternoon. Search is picking up steam heading into q4 & 2010
  19. RT @wmargiloff Low CPMs stall SM share-Not surprised industry doesnt accurately credits 'earned' media prgrms http://bit.ly/imSQS..
  20. RT @wmargiloff E-commerce sites can't close the deal.More attention needs 2 be paid 2 website conversion tech http://bit.ly/15KsOL