buysafemedia
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BPA issued its 2nd release of concurrent audience data for the Middle East region (ended Dec. 31, 2011). See the report:
9:27 AM May 23rd
via HootSuite
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Marketers know social media works for them, but they don't know how well since the metrics aren't where they need to be....
6:14 AM May 3rd
via HootSuite
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Maybe click-through rates aren't all they are cracked up to be? Study finds clicks don't equal conversions.
8:24 AM Apr 25th
via HootSuite
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Here are 4 steps to help keep your marketing, measurement, and analytics focused on improving your business results.
6:01 AM Apr 24th
via HootSuite
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Readers of digital newspapers are also responding to digital advertising, according to a survey from the NAA.
6:39 AM Apr 13th
via HootSuite
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The industry is moving toward meaningful metrics for tablets. Emedia Vitals has a round up what's new & what's missing.
6:56 AM Apr 5th
via HootSuite
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The Assn of Magazine Media announced voluntary guidelines to give magazines a better metrics their tablet editions.
6:39 AM Apr 3rd
via HootSuite
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Google is partnering with media owners to offer mini-surveys in place of pay-for-content walls. Interesting idea.
9:02 AM Apr 2nd
via HootSuite
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Good news for the magazine biz: Proctor & Gamble shifts ad dollars from TV to magazines.
5:23 AM Mar 29th
via HootSuite
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Newspaper spending is now half of what it was in 2005; more important than ever to prove the value through audited media....
7:10 AM Mar 27th
via HootSuite
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Digital marketers may be moving away from page-view metrics and more toward highly targeted ads based on user-activity
6:12 AM Mar 15th
via HootSuite
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Ad execs are excited about digital; marketers dig social media. Read more about the disconnect:
5:25 AM Mar 14th
via HootSuite
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How can you be sure your social media efforts are paying off? Here are some tips to track ROI of your social effforts.
8:24 AM Mar 5th
via HootSuite
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New IAB Chairman endorses "Making Measurement Make Sense" initiative that calls for standardized online measurement.
11:10 AM Feb 29th
via HootSuite
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Magazine pubs are dipping into online retailing pool as they try to grab a piece of the e-commerce pie. Read more here:
6:15 AM Feb 27th
via HootSuite
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Good story on the future of mag industry. VP/Editor of Outdoor Magazine tells us why these are exciting times for mags.
6:12 AM Feb 22nd
via HootSuite
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You've embraced digital content distribution. Now it's time to figure out how to price it correctly. Here's some tips:
7:13 AM Feb 17th
via HootSuite
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How are you measuring your online ads? This article reminds us not to overlook lift in awareness to measure your brand.
8:16 AM Feb 15th
via HootSuite
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@ (American Advertising Federation) has become the latest Supporter of the @ initiative. Welcome aboard!
11:25 AM Jul 27th, 2011
via web
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Is your event's registration process proving the quality of your attendees? If not, it should be. Read more:
11:02 AM Jun 27th, 2011
via HootSuite
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