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  1. New blog post: Business Smart Tools Speaker: John Havens http://bit.ly/Jz9M5
  2. Just added myself to the http://wefollow.com twitter directory under: #conference #socialmedia #bu
  3. RT @JeffHurt What’s In Your Social Media Toolkit? 17 Tools Worth Considering by @davefleet http://ow.ly/6jFH
  4. Photos from the conference are up: @albertmaruggi, @tomguarriello, @scottmonty, etc: http://tinyurl.com/pfejnw #busconf
  5. New blog post: Thanks for a Successful Conference! http://bit.ly/nRk0Q
  6. Thanks to @mikefixs @jennifermilano @chrisrussell and everyone else who tweeted their favorite insights from today's conference! #busconf
  7. Cocktails next, pfff, let me rest my fingers! Thanks all, we'll meet again #busconf
  8. imagine: Harrison Ford, Gerald Ford, Betty Ford; you have to heavily filter information to see what the true figures are. #busconf
  9. Q: Does Ford track what the effect is in the various channels? A: They are tracking the most important ones, but it's tricky #busconf
  10. Public has responded extremely well to Fords engagement in online communities, they think it's super cool to find Ford there #busconf
  11. Q: What was the most succesfull medium that Ford used? Definately video but also Twitter made a huge difference #busconf
  12. Employee came up with the idea to tweet about a coupon, which turned out to be a huge succes and was retweeted often #busconf
  13. Good one from @scottmonty; if you don't trust your employees, why did you hire them in the first place? (Love that!) #busconf
  14. Q: are there any guidelines you provide for your employees? @ScottMonty, Yes, but they are very basic mainly: don't be stupid! #busconf
  15. With it's forward thinking Social Media strategy Ford is separating itself from companies like Chrystler, which makes sense ;-) #busconf
  16. Ford is so confident of their Fiesta that they let their fans do their thing, without stepping in. http://www.fiestamovement.com/ #busconf
  17. Ford started a Fiesta movement, that created a lot of online buzz http://alturl.com/6cfo How fun! #busconf - this is a first.
  18. And they are using many more platforms in various countries, to reach the biggest audience, they're there, go find them! #busconf
  19. Ford has a Facebook page, started by a fan and now Ford is actively involved without overly advertising on it#busconf
  20. Ford's CEO Alan Mulally gets it! Engage, embrace and be active #busconf