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buildingbelief

  1. I was added as a @Klout influencer by @WVOutdoors, thanks! klout.com/user/jeffjam/i…
  2. What would happen if Gatorade started ignoring everyone else--literally, just stopped marketing to them? ow.ly/b4tfA
  3. We dig this Gatorade exec.... She's practicing what we're preachin' ow.ly/b4sXs @fastcompany
  4. "Why Facebook is Killing Silicon Valley" The challenge of short-term gold rush vs. long-term innovation/profit ow.ly/b2HFp @sgblank
  5. You can’t spend wisely unless you understand marketing’s full impact ow.ly/b0jK1 @McKQuarterly
  6. Hey marketers, want to see if you're getting paid what you're worth? ow.ly/aYaPa
  7. There are criticisms of Net Promoter Score because it's not behavioral, among other reasons ow.ly/aRKuB
  8. Have you calculated your Net Promoter Score lately? ow.ly/aRKqC
  9. #marketing nerd alert: Phonetic Symbolism and Brand Names (fascinating) PDF ow.ly/aR7ZZ
  10. Fave quote of the day: "Most companies can’t innovate because everyone is paid to maintain the status quo." @fastcompany...
  11. Like every other tool, question comes down to marketing ROI. How should you measure impact of augmented reality? ow.ly/aJssB
  12. Check out the cool augmented reality brand interaction example from Volvo ow.ly/aJshj
  13. Ever been stumped and wished you could ask questions when looking at a store display? Augmented reality could help ow.ly/aJsfD
  14. Offering contextual offers is just one way of using augmented reality. Here are others: ow.ly/aJscR
  15. If the chef is an artist, he doesn't succeed. Why? Because he is inspired today but not tomorrow. We cannot do that. - Andre Soltner
  16. How could you as a marketer think of using augmented reality for your business?
  17. Playing around w/ Pinwheel.com got us thinking about the many benefits augmented reality. Here's a brief list ow.ly/aJs4e
  18. Are you re-using content efficiently? For every blog post you should generate 5-10 social media posts to fully exploit content investment
  19. Augmented reality + the now ubiquitous "private beta" to make you want in - Ladies and gentlemen, @pinwheelhq! pinwheel.com