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BridgeH2Oh

  1. MediaWorks Group: If your story is 90% positive, expect the reporter to be interested in the other 10%. Be prepared!
  2. Apple does an excellent job of customer case studies on business applications for the iPad http://lnkd.in/NhrQ8w
  3. Fast look at what's trending on Twitter for social media monitoring. What the Trend: http://lnkd.in/bmnKuR
  4. Chrysler Splits With New Media Strategies Over F-Bomb Tweet adage.com/u/gLL0bb via @adage
  5. Mark Bernheimer of MediaWorksGroup does an excellent job of pointing out media relations disaster cases. http://lnkd.in/VFXZh5
  6. Good mktg starts w/ knowledge of your customer. Simplistic, but companies often fail this important task. How do customers evaluate servic…
  7. Many companies were launched during previous recessions, including Microsoft, FedEx, HP, and Procter & Gamble. They filled needs that other…
  8. BridgeWater Consulting welcomes attorney Mark E. Tracy of St. Paul law firm Collins, Buckley, Sauntry & Haugh to its client roster.
  9. Aberdeen Group reports more than 80% of generated leads are never followed up on, dropped, or mishandled. Service firms too often neglect t…
  10. Example of bad PR! A California hospital in the news for bilking patient donations. Holds town hall mtg (open for the public) and hospital…
  11. “Start where you are. Distant fields always look greener, but opportunity lies right where you are." -- Robert Collier
  12. The most damaging phrase in the language is: "It's always been done that way." Grace Hopper
  13. 56% of people who look at law firm web sites go to the attorney biographies first. Does yours accurately represent you?
  14. Rainmaking Skills 101: 1) Prepare a list of questions to ask before your sales meeting & 2) Become an expert in your client's business.
  15. One excellent way to generate buzz for you and your company is through social media marketing.
  16. Tiger needs a media strategist. Does he really think they will leave him alone now? That was not a news conference, it was a live statement.
  17. Who's advising Tiger Woods on his media relations or better stated media disasters? He just provided more fodder. Where is the news aspect?
  18. For those still underestimating the power of social media, ask SW Airlines. Be prepared & on the offense. Mon. morning quarterbks don't win!
  19. What an outpouring of response for Haiti in terms of fundraising! Fantastic!