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brettmcateer

  1. WCT: Find out why. Ask (politely) for proof. Be convinced before changing things. And if it's only preference, that's your client's right. 5:48 AM Apr 3rd from web
  2. WCT: Social media.... Hm. As opposed to? Anti-social media? Without the social, can there be any media (outside the lab)? Smile. 5:51 AM Dec 11th, 2008 from web
  3. WCT: Use the season to do/say nice things you wouldn't otherwise do/say. If it's the best you can do, it's better than never at all. RIght? 9:24 AM Dec 9th, 2008 from web
  4. WCT: Never merely imply what you can scream in letters two feet high on the side of a bus in rush hour traffic. (What's your slogan today?) 9:23 AM Dec 5th, 2008 from web
  5. WCT: In business, creative is in decline and pragmatism on the rise. But in our spiritual lives, the phenomenon is reversed. Stay aboard. 8:06 AM Dec 4th, 2008 from web
  6. WCT: No better time to make new choices than right now. You'll get another reminder in a few years, but why waste the chance to start now? 6:46 AM Dec 3rd, 2008 from web
  7. WCT: Decide whether you believe in it. Yes? Be passionate. Not so much? Be professional. Either way, respect yourself. 6:44 AM Dec 1st, 2008 from web
  8. WCT: Check in often to minimize effort wasted, but be alert to a client's natural desire to expand the scope. (Be open, but not that open.) 8:44 AM Nov 28th, 2008 from web
  9. WCT: If the word you really want to use comprises in more than three syllables, don't use it. Your readers are smart, but better safe.... 6:17 AM Nov 26th, 2008 from web
  10. WCT: Get crackin'. There's no excuse. You're in charge and there's just no excuse. 5:56 AM Nov 24th, 2008 from web
  11. WCT: Discover the secret your client is not telling you. It is either the real competitive advantage or it is a real problem. 5:53 AM Nov 21st, 2008 from web
  12. WCT: If a thing is just too simple, the things it enables may not be. Describe the wonderful things that are now suddenly possible. 6:02 AM Nov 20th, 2008 from web
  13. WCT: If a thing can't be explained in a single tidy paragraph, it may be more than one thing. Try taking it apart, one paragraph at a time. 9:58 AM Nov 19th, 2008 from web
  14. WCT: There is nothing more precisely effective than metaphor. Like an icepick in the office wall. A bird's song at daybreak. Slow water. 6:32 AM Nov 18th, 2008 from web
  15. WCT: NEVER let a brainstorming session go longer than one hour even if no brains emerge. Tell them it was great and just get started. 5:46 AM Nov 17th, 2008 from web
  16. WCT: A thing of value will find a market... if your client can wait forever and has no competition. Remind your client of this, gently. 6:09 PM Nov 16th, 2008 from web
  17. WCT: Social media means brevity and leaves room to listen. Makes me ruthless and clear. (See also PR posts at brettmcateer.wordpress.com) 1:00 PM Nov 16th, 2008 from web
  18. WCT: You really do know more than your client in that you know the audience knows less than your client. You are not preaching to the choir. 9:58 AM Nov 15th, 2008 from web
  19. WCT: Pace matters, anecdote illustrates, and plot is required. Pace the anecdote through the plot to the conclusion. I can explain. 6:52 AM Nov 14th, 2008 from web
  20. WCT: Changed my mind. DO read it out loud on the bus. I.e., invite criticism from strangers with no investment. Trust every second one. 7:04 AM Nov 13th, 2008 from web
  • Name Brett McAteer
  • Location Ottawa ON CA
  • Web http://www.brett....
  • Bio Fast, highest quality written communications for both forms: emitted and reflected light.
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