Get short, timely messages from Brian Phipps.

Twitter is a rich source of instantly updated information. It's easy to stay updated on an incredibly wide variety of topics. Join today and follow @brandstrat.

Get updates via SMS by texting follow brandstrat to 40404 in the United States
Codes for other countries

Two-way (sending and receiving) short codes:
Country Code For customers of
Australia
  • 0198089488 Telstra
Canada
  • 21212 (any)
United Kingdom
  • 86444 Vodafone, Orange, 3, O2
Indonesia
  • 89887 AXIS, 3, Telkomsel
Ireland
  • 51210 O2
India
  • 53000 Bharti Airtel, Videocon
Jordan
  • 90903 Zain
New Zealand
  • 8987 Vodafone, Telecom NZ
United States
  • 40404 (any)

brandstrat

  1. Libraries curate culture; RT @LangeAlexandra: Zadie Smith on libraries, public space, and the state @nybooks bit.ly/KrjFn3 about 16 hours ago via Tweetbot for iOS
  2. Retro Nite pic: MT @bradmangin: Melky Cabrera of #sfgiants waits in on deck circle in tonight's game @ AT&T Park instagr.am/p/LZK9Y_t8AP/ about 16 hours ago via Tweetbot for iOS
  3. Brand strategy from without: RT @FortuneMagazine: Breaking up Chase would benefit shareholders and taxpayers alike - ow.ly/b9Bab 5:18 PM May 27th via Tweetbot for iOS
  4. The race to monetize the moment: RT @pkedrosky: Speaking of dueling FB algos, this: slavin.tumblr.com/post/236927490… 9:25 PM May 25th via Tweetbot for iOS
  5. "The Facebook Fallacy" -- and perhaps the end of advertising. (per Michael Wolff). Brands to find a better way? bit.ly/LddMFh 1:51 PM May 22nd via Tweetbot for iOS
  6. RT @WSJdealjournal: Facebook Among the Worst Big IPO Starts in 5 Years on.wsj.com/L2q8n3 12:43 PM May 22nd via Tweetbot for iOS
  7. Hard for ads to compete with customer content: RT @FelixReuters: How Gawker wants to monetize comments reut.rs/MErgiq 12:25 PM May 22nd via Tweetbot for iOS
  8. Brand work needed after IPO doesn't score many Wall St "Likes": RT @moorehn: Facebook: what a disaster. on.wsj.com/Lu8KKr 11:48 PM May 21st via Tweetbot for iOS
  9. No Authenticity: MT @BreakingNews: More than 1/3 of malaria drugs in Southeast Asia, Africa are fake or poor quality - apne.ws/JjG2GJ 11:35 PM May 21st via Tweetbot for iOS
  10. @GSWFastBreak Always impressed with your coverage of the Warriors. Absolutely top-notch. 3:48 PM May 21st via Tweetbot for iOS in reply to GSWFastBreak
  11. Too much personality, too little brand: RT @EpicureanDeal: J.P. Morgan and the Marlboro Man [post]: bit.ly/LjMtso 7:42 AM May 21st via Tweetbot for iOS
  12. Time for post-Like social media? RT @ReformedBroker: "What do you mean it's not worth $100 billion? It has Like buttons?" 7:30 AM May 21st via Tweetbot for iOS
  13. Brands mitigate risk (usually): RT @FTAlphaville: [JPM Whale-Watching Tour] Oh, so now it’s a $5bn loss? dlvr.it/1bfhWl 7:25 AM May 21st via Tweetbot for iOS
  • Name Brian Phipps
  • Location San Francisco
  • Web http://tenayagrou...
  • Bio Brand strategy consultant. I see brands as methods to create value, best developed as strategic applications that advance both customers and company.
462 Following 962 Followers 74 Listed
Philip Bump Maxwell Wessel Fast Break Fremantle Management Michael Davis ninakix Joe Senft Byron Sharp Jim Muehlhausen Natale Cardone Gareth Kay Greg Satell Noelle Chun Modeled Behavior Plannersphere Fredrik Johansson richard huntington Innosight Brand Integrity® Steve Randy Waldman Thom Pulliam Lizzie Azzolino Heidi N. Moore edward David Cancel Blake Eskin Zain Ibrahim Alixandra Trojan Kitten Fight for the Future Arcphor Strategy Sarah Welstead David Kramer Paul Raats House of Radon Insight Labs Alumni