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BrandSecrets

  1. Great brands are psychic. They know what turns you on. 6:53 AM Oct 12th, 2009 via Seesmic
  2. Astonishing truth-telling about the limits of PR http://twurl.nl/t2n3vs 7:39 PM Aug 28th, 2009 via twhirl
  3. @esukop Thanks again, Maestro 8:30 PM Aug 26th, 2009 via twhirl in reply to esukop
  4. @bethlabreche Thanks for the RT 8:29 PM Aug 26th, 2009 via twhirl in reply to bethlabreche
  5. @pjend Thanks for the RT 8:29 PM Aug 26th, 2009 via twhirl in reply to pjend
  6. @smallbiztwit Thanks you too! 8:29 PM Aug 26th, 2009 via twhirl in reply to _stevemoore
  7. Color has a tribal function: armies march with their “colors”. Politics are “red” or “blue”. And football teams… 3:09 PM Aug 26th, 2009 via API
  8. Politics aside, the health care debate is a branding debacle (for the Dems). Where’s the Big Idea? 12:09 PM Aug 26th, 2009 via API
  9. Triple impact web marketing = traffic + leads + conversion. http://is.gd/2wBPb 10:08 AM Aug 26th, 2009 via API
  10. If you’re a subject matter expert but not a natural speaker, your best format is the interview. 4:07 PM Aug 25th, 2009 via API
  11. Is it instantly clear who your website is for? (No, no — not “everyone”!) 12:07 PM Aug 25th, 2009 via API
  12. Reconnected with my brilliant teacher of teachers, Stephanie Burns http://www.stephanieburns.com 10:07 AM Aug 25th, 2009 via API
  13. “TV understands that it’s all about emotion. The Web hasn’t caught up with this yet.” JW Wilson 4:07 PM Aug 24th, 2009 via API
  14. The big question for website design: Where is my eye meant to go first? 12:06 PM Aug 24th, 2009 via API
  15. The name is the servant of the brand — so (start-ups) strategize the brand before selecting the name. 10:06 AM Aug 24th, 2009 via API
  16. @1finding Thanks! 6:45 AM Aug 10th, 2009 via twhirl in reply to 1finding
  17. Business owners don’t care about backlinks or Google page rank. They want a measurable ROI on marketing investment. 2:43 PM Aug 5th, 2009 via API
  18. Local marketing: adding a sense of place builds a sense of connection (and the SEO is easier). 11:42 AM Aug 5th, 2009 via API
  19. All marketing is local – or can be made so. 8:41 AM Aug 5th, 2009 via API
  20. RT @SMMTweets: E-mail Marketing Still Works - Alibaba News Channel http://bit.ly/mgEgi 8:30 PM Aug 4th, 2009 via twhirl
  • Name Jon Ward
  • Location Carefree Arizona (where else?)
  • Web http://www.brands...
  • Bio As a brand consultant, I see the brand as the fulcrum of the entire business. Master your brand, and everything follows.
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