BrandScientist
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Shawn Achor's book The Happiness Advantage may introduce a new paradigm to your happiness - worth a read!
11:10 PM May 31st
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Advertising on Facebook: Outdated logic | The Economist
10:14 PM May 29th
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Greeks embrace some new myths about life with the euro via @
9:42 PM May 29th
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spammers 40% of social media accounts -relax this is not one!
3:55 PM May 29th
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m@TEDxMacUni
4:05 PM May 28th
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Next generation orchardists move into marketing
3:02 PM May 28th
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Camp Nectar - the art of branding fruit
3:00 PM May 28th
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Our March branding article for The Melbourne Review - Private Label Needs Public Disclosure
6:50 PM Apr 16th
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Sheer storytelling for storytellers
11:32 PM Mar 16th, 2011
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potency in strategy includes the ability to execute, same applies in brand strategy - what is your consulting offer?
6:16 PM Mar 15th, 2011
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All brands need to keep evolving or fade. Worse for a fashion brand like Benetton, become an old person's brand
6:33 PM Mar 14th, 2011
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The 'net' generation. Some some interesting insights in how to manage them.
2:08 PM Mar 9th, 2011
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Having just presented on the DNA of branding to a business group (TEC) in Adelaide reminds me of how low in consciousness brand is for many
8:37 PM Mar 7th, 2011
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Yellow pages as a brand directory needs be more overtly in tune with consumer needs and the environment
6:56 PM Mar 3rd, 2011
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What a telling stat in Metcash supermarket results, promo pricing has risen from 25% of sales to 50% in 3 yrs. Self inflicted deflation!
3:55 PM Mar 2nd, 2011
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have a read and experience a bold gesture in social sculpture
11:18 PM Feb 28th, 2011
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Inspired today at the REOS learning festival by the power of Social Sculpture in enacting large scale social change.
12:12 AM Feb 28th, 2011
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interesting piece on what 2 call y/self if consulting. Opted for Brand Scientist 12yrs ago, g8 conversation starter
12:19 PM Feb 27th, 2011
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About to spend 2days with the Reos learning lab - facilitators of government/civil leaders on how to work through their toughest challenges
1:48 AM Feb 27th, 2011
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Serendipity is more than a great word and perhaps more than good luck. Thought about hanging lose for some?
11:08 PM Feb 26th, 2011
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- Name Peter Singline
- Location Melbourne
- Web http://www.trulyd...
- Bio Brand strategist, creator of company and personal brand narratives,explorer of the world on horse back, curious and optimistic
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