brandingexpert
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IMHO: Obama's Nobel prize may be the first one awarded for "potential." Just sayin'.
7 minutes ago
from TweetDeck
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BTW, NOW do you understand why celebrity endorsements are the worst risk you can take w/ your brand?
about 1 hour ago
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Elliott Spitzer, Bill Clinton, Martha Stewart, Don Imus, Kobe Bryant ALL did worse than Tiger Woods & none lost their "brand value".
about 1 hour ago
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Did you miss it? Talking w/ FOX Biz News talking Tiger Woods, branding & stuff. Video:
about 1 hour ago
from TweetDeck
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Apparently my Tiger Woods comments hit SportsBusiness Daily, but I don't sub, so I can't tell what they wrote!
about 1 hour ago
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Well, THAT was fun! On FOX Biz News today, talking Tiger Woods, branding & stuff. Video:
about 12 hours ago
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@ The DVR is programmed...
about 20 hours ago
from TweetDeck
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Talking about Tiger & branding: I'll be on Fox Business News today at 11:20 or so Pacific time. LET'S GET READY TO RUMBLE!!!!
about 21 hours ago
from TweetDeck
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Q1 "Products are proof of your brand, not the brand itself." No need to rebrand if you're just changing products.
about 23 hours ago
from TweetDeck
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@ Q1: Rebranding is no big deal when changing products. Changing the company is a different matter.
about 23 hours ago
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in reply to brandchat
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@: I'm proudly part of the 10% who creates fear - with ideas. Terrorize my wife. <-- Attaboy!
about 23 hours ago
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in reply to winequester
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Hey people! I'll be in an out today, eavesdropping. Rob Frankel, branding guy,
about 23 hours ago
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Frankel's Law of Corporate Fear: "90% of the world is driven by fear; the other 10% put the fear into the first 90%"
about 23 hours ago
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@ Tiger will be back is LESS than a year. This is Frankel's Law of Corporate Fear in action.
about 23 hours ago
from TweetDeck
in reply to richmeyer
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President Clinton nailed on national TV w/ Monica's stained dress. He came back, Tiger will, too. Get the pattern? :D
about 23 hours ago
from TweetDeck
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In 2004, predicted Martha Stewart would return. Tiger will, too:
about 23 hours ago
from TweetDeck
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In 2007, predicted Don Imus would return. Tiger will, too:
about 24 hours ago
from TweetDeck
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IMHO, brands & sponsors who abandon Tiger are idiots: Martha Stewart and Don Imus BOTH came back - just as predicted.
about 24 hours ago
from TweetDeck
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Thinking whether I should sell my perfectly healthy LaserJet 6MP or set it free in the wild.
6:48 PM Dec 8th
from TweetDeck
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@ Gazelle...just had talks with them about their branding. They're recyclers, not legit resale.
6:41 PM Dec 8th
from TweetDeck
in reply to richmeyer
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- Name Rob Frankel
- Location USA
- Web http://www.robfra...
- Bio The best branding expert on the planet. Blog: http://www.robfrankelblog.com
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