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  1. Feeling chuffed that our publisher John Wiley likes the manuscript for our new brandgym book, and has sent it to production. Out April 2010 10:13 PM Nov 12th from web
  2. Maclaren mis-manage their brand in crisis caused by their pushchairs cutting the fingers off children http://tinyurl.com/ylx5ddv 10:12 PM Nov 12th from web
  3. Written a lot about sausage (product) + sizzle (emotion) in brands, so enjoyed my 2 days working on the UK's leading sausage brand, Richmond 12:00 AM Oct 22nd from web
  4. Diageo changing role of insight from research to check stuff, to fuel for inspiring big ideas that drive growth http://tinyurl.com/yk7wlz5 1:37 AM Oct 15th from web
  5. Great example of growing the core: Gillette, promoting all over body shaving under arms, on chest, and OW!, groin http://tinyurl.com/ybeucok 2:46 AM Oct 6th from web
  6. Thinking how 'sonic branding' helps or harms customer experience. Bfast, 4/5* Royal Lancaster hotel: they're blaring out Magic bloody Radio 11:17 PM Sep 23rd from Twitterrific
  7. Renault's fast, decisive action shows how to protect your brand when a toxic scandal hits it http://tinyurl.com/lhfoku 1:59 AM Sep 22nd from web
  8. @GreenwoodRugby can Quins get winning again w-out a Dir of Rugby? Hung my head in despair on Sat vs. Sarries. No belief, leadership or edge 12:59 AM Sep 21st from web
  9. UK rugby seems to confirm "any publicty is good publicity". Following press headlines about "bloodgate" attendance is at record levels 9:53 AM Sep 18th from web
  10. In Jburg, running my biggest brand vision workshop of year, on a big beer brand. Up till m-night tasting beer. And I get paid to do this :-) 10:14 PM Sep 14th from web
  11. Sending our research on "Post-recession branding" to brandgym clients. Which changes to marketing forced by the recession will stick? 10:00 PM Sep 14th from web
  12. Looking at how leading brands fight back vs "poacher brands" on their land, such as Walker's Red Sky vs. Kettle http://tinyurl.com/ncpt2c 11:34 AM Sep 14th from web
  13. Suggesting branding options for the merged T-Mobile and Orange brands http://tinyurl.com/llmlw2 1:10 AM Sep 11th from web
  14. Unilever dump ad agency and use online creative network "Idea Bounty" for new global ad campaign. Winner gets $10k http://tinyurl.com/lzxmkq 3:58 AM Aug 27th from web
  15. Asking "Are your in your Element?"= doing something you're i) passionate about ii) born with the talent to do http://tinyurl.com/ngtmbs 2:55 AM Jul 13th from web
  16. @BiancaCawthorne Nice link to the article on Brands using Facebook. Twitter does have some uses after all! 11:13 AM Jul 6th from web
  17. How Warner music have responded to a 50% drop in CD sales, and to 19/20 digital downloads being illegal: http://tinyurl.com/r4yvr4 11:08 AM Jul 6th from web
  18. 2nd "miss" prediction from our 09 Hit 'n Miss survey comes true: Kellogg's kill Fruitabu brand of fruit snacks http://tinyurl.com/lfwm2a 4:24 AM Jul 2nd from web
  19. More from the wkshop: "Better to ask for permission than forgiveness". Don't let corporate process strangle your ideas http://tiny.cc/6sWLX 3:56 AM Jun 22nd from web
  20. Great wkshop on "renovating the core" with 100 Unilever folk in Durban, SAfrica. Key point: importance of + need to sex up LOCAL marketing. 3:50 AM Jun 22nd from web
  • Name David Taylor
  • Location London
  • Web http://www.brandg...
  • Bio Brand coach, writer and speaker. Founder and Managing Partner of the brandgym. Author of 5 books on branding
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