brandgym
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Feeling chuffed that our publisher John Wiley likes the manuscript for our new brandgym book, and has sent it to production. Out April 2010
10:13 PM Nov 12th
from web
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Maclaren mis-manage their brand in crisis caused by their pushchairs cutting the fingers off children
10:12 PM Nov 12th
from web
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Written a lot about sausage (product) + sizzle (emotion) in brands, so enjoyed my 2 days working on the UK's leading sausage brand, Richmond
12:00 AM Oct 22nd
from web
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Diageo changing role of insight from research to check stuff, to fuel for inspiring big ideas that drive growth
1:37 AM Oct 15th
from web
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Great example of growing the core: Gillette, promoting all over body shaving under arms, on chest, and OW!, groin
2:46 AM Oct 6th
from web
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Thinking how 'sonic branding' helps or harms customer experience. Bfast, 4/5* Royal Lancaster hotel: they're blaring out Magic bloody Radio
11:17 PM Sep 23rd
from Twitterrific
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Renault's fast, decisive action shows how to protect your brand when a toxic scandal hits it
1:59 AM Sep 22nd
from web
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@ can Quins get winning again w-out a Dir of Rugby? Hung my head in despair on Sat vs. Sarries. No belief, leadership or edge
12:59 AM Sep 21st
from web
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UK rugby seems to confirm "any publicty is good publicity". Following press headlines about "bloodgate" attendance is at record levels
9:53 AM Sep 18th
from web
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In Jburg, running my biggest brand vision workshop of year, on a big beer brand. Up till m-night tasting beer. And I get paid to do this :-)
10:14 PM Sep 14th
from web
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Sending our research on "Post-recession branding" to brandgym clients. Which changes to marketing forced by the recession will stick?
10:00 PM Sep 14th
from web
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Looking at how leading brands fight back vs "poacher brands" on their land, such as Walker's Red Sky vs. Kettle
11:34 AM Sep 14th
from web
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Suggesting branding options for the merged T-Mobile and Orange brands
1:10 AM Sep 11th
from web
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Unilever dump ad agency and use online creative network "Idea Bounty" for new global ad campaign. Winner gets $10k
3:58 AM Aug 27th
from web
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Asking "Are your in your Element?"= doing something you're i) passionate about ii) born with the talent to do
2:55 AM Jul 13th
from web
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@ Nice link to the article on Brands using Facebook. Twitter does have some uses after all!
11:13 AM Jul 6th
from web
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How Warner music have responded to a 50% drop in CD sales, and to 19/20 digital downloads being illegal:
11:08 AM Jul 6th
from web
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2nd "miss" prediction from our 09 Hit 'n Miss survey comes true: Kellogg's kill Fruitabu brand of fruit snacks
4:24 AM Jul 2nd
from web
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More from the wkshop: "Better to ask for permission than forgiveness". Don't let corporate process strangle your ideas
3:56 AM Jun 22nd
from web
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Great wkshop on "renovating the core" with 100 Unilever folk in Durban, SAfrica. Key point: importance of + need to sex up LOCAL marketing.
3:50 AM Jun 22nd
from web
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- Name David Taylor
- Location London
- Web http://www.brandg...
- Bio Brand coach, writer and speaker. Founder and Managing Partner of the brandgym. Author of 5 books on branding
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