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  1. Written a lot about sausage (product) + sizzle (emotion) in brands, so enjoyed my 2 days working on the UK's leading sausage brand, Richmond12:00 AM Oct 22nd from web
  2. Diageo changing role of insight from research to check stuff, to fuel for inspiring big ideas that drive growth http://tinyurl.com/yk7wlz51:37 AM Oct 15th from web
  3. Great example of growing the core: Gillette, promoting all over body shaving under arms, on chest, and OW!, groin http://tinyurl.com/ybeucok2:46 AM Oct 6th from web
  4. Thinking how 'sonic branding' helps or harms customer experience. Bfast, 4/5* Royal Lancaster hotel: they're blaring out Magic bloody Radio11:17 PM Sep 23rd from Twitterrific
  5. Renault's fast, decisive action shows how to protect your brand when a toxic scandal hits it http://tinyurl.com/lhfoku1:59 AM Sep 22nd from web
  6. @GreenwoodRugby can Quins get winning again w-out a Dir of Rugby? Hung my head in despair on Sat vs. Sarries. No belief, leadership or edge12:59 AM Sep 21st from web
  7. UK rugby seems to confirm "any publicty is good publicity". Following press headlines about "bloodgate" attendance is at record levels9:53 AM Sep 18th from web
  8. In Jburg, running my biggest brand vision workshop of year, on a big beer brand. Up till m-night tasting beer. And I get paid to do this :-)10:14 PM Sep 14th from web
  9. Sending our research on "Post-recession branding" to brandgym clients. Which changes to marketing forced by the recession will stick?10:00 PM Sep 14th from web
  10. Looking at how leading brands fight back vs "poacher brands" on their land, such as Walker's Red Sky vs. Kettle http://tinyurl.com/ncpt2c11:34 AM Sep 14th from web
  11. Suggesting branding options for the merged T-Mobile and Orange brands http://tinyurl.com/llmlw21:10 AM Sep 11th from web
  12. Unilever dump ad agency and use online creative network "Idea Bounty" for new global ad campaign. Winner gets $10k http://tinyurl.com/lzxmkq3:58 AM Aug 27th from web
  13. Asking "Are your in your Element?"= doing something you're i) passionate about ii) born with the talent to do http://tinyurl.com/ngtmbs2:55 AM Jul 13th from web
  14. @BiancaCawthorne Nice link to the article on Brands using Facebook. Twitter does have some uses after all!11:13 AM Jul 6th from web
  15. How Warner music have responded to a 50% drop in CD sales, and to 19/20 digital downloads being illegal: http://tinyurl.com/r4yvr411:08 AM Jul 6th from web
  16. 2nd "miss" prediction from our 09 Hit 'n Miss survey comes true: Kellogg's kill Fruitabu brand of fruit snacks http://tinyurl.com/lfwm2a4:24 AM Jul 2nd from web
  17. More from the wkshop: "Better to ask for permission than forgiveness". Don't let corporate process strangle your ideas http://tiny.cc/6sWLX3:56 AM Jun 22nd from web
  18. Great wkshop on "renovating the core" with 100 Unilever folk in Durban, SAfrica. Key point: importance of + need to sex up LOCAL marketing.3:50 AM Jun 22nd from web
  19. In ABSA stadium Durban , 40" before kick-off of British Lions 1st test against South Africa5:13 AM Jun 20th from Twitterrific
  20. Marvelling at retailer John Lewis: owned by 69,000 employees, who shared a bonus pot of £125million = 7 weeks salary http://tiny.cc/Cng1Q11:06 AM Jun 15th from web
  • Name David Taylor
  • Location London
  • Web http://www.brandg...
  • Bio Brand coach, writer and speaker. Founder and Managing Partner of the brandgym. Author of 5 books on branding
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