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brandgym

  1. Written a lot about sausage (product) + sizzle (emotion) in brands, so enjoyed my 2 days working on the UK's leading sausage brand, Richmond
  2. Diageo changing role of insight from research to check stuff, to fuel for inspiring big ideas that drive growth http://tinyurl.com/yk7wlz5
  3. Great example of growing the core: Gillette, promoting all over body shaving under arms, on chest, and OW!, groin http://tinyurl.com/ybeucok
  4. Thinking how 'sonic branding' helps or harms customer experience. Bfast, 4/5* Royal Lancaster hotel: they're blaring out Magic bloody Radio
  5. Renault's fast, decisive action shows how to protect your brand when a toxic scandal hits it http://tinyurl.com/lhfoku
  6. @GreenwoodRugby can Quins get winning again w-out a Dir of Rugby? Hung my head in despair on Sat vs. Sarries. No belief, leadership or edge
  7. UK rugby seems to confirm "any publicty is good publicity". Following press headlines about "bloodgate" attendance is at record levels
  8. In Jburg, running my biggest brand vision workshop of year, on a big beer brand. Up till m-night tasting beer. And I get paid to do this :-)
  9. Sending our research on "Post-recession branding" to brandgym clients. Which changes to marketing forced by the recession will stick?
  10. Looking at how leading brands fight back vs "poacher brands" on their land, such as Walker's Red Sky vs. Kettle http://tinyurl.com/ncpt2c
  11. Suggesting branding options for the merged T-Mobile and Orange brands http://tinyurl.com/llmlw2
  12. Unilever dump ad agency and use online creative network "Idea Bounty" for new global ad campaign. Winner gets $10k http://tinyurl.com/lzxmkq
  13. Asking "Are your in your Element?"= doing something you're i) passionate about ii) born with the talent to do http://tinyurl.com/ngtmbs
  14. @BiancaCawthorne Nice link to the article on Brands using Facebook. Twitter does have some uses after all!
  15. How Warner music have responded to a 50% drop in CD sales, and to 19/20 digital downloads being illegal: http://tinyurl.com/r4yvr4
  16. 2nd "miss" prediction from our 09 Hit 'n Miss survey comes true: Kellogg's kill Fruitabu brand of fruit snacks http://tinyurl.com/lfwm2a
  17. More from the wkshop: "Better to ask for permission than forgiveness". Don't let corporate process strangle your ideas http://tiny.cc/6sWLX
  18. Great wkshop on "renovating the core" with 100 Unilever folk in Durban, SAfrica. Key point: importance of + need to sex up LOCAL marketing.
  19. In ABSA stadium Durban , 40" before kick-off of British Lions 1st test against South Africa
  20. Marvelling at retailer John Lewis: owned by 69,000 employees, who shared a bonus pot of £125million = 7 weeks salary http://tiny.cc/Cng1Q