branded_content
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Virgin America is producing the first ever feature film shot entirely in-flight: Departure Date
10:38 AM May 10th
via web
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Ogilvy Creates Planning and Measurement Model for Branded Entertainment via @:
6:06 AM Apr 21st
via twitterfeed
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Insurance company, Hiscox confirmed season 2 of the branded content scripted comedy series Leap Year will launch this summer.
6:46 AM Apr 16th
via web
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Ford has a new branded content reality show project called “Escape Routes” that will air in prime-time on NBC.
5:17 AM Mar 9th
via web
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Pepsi partnered with MyShelter Foundation on an amazing cause marketing, branded mini doc.
4:05 PM Feb 29th
via web
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The Cannes Lions International Festival of Creativity is introducing a category for branded entertainment/branded content this year.
6:47 AM Jan 20th
via web
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Dentyne is supporting a second season of the web series "The Single Life".
6:33 AM Jan 19th
via web
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Nokia is producing a web series, Little Amazing Shows, to promote the launch the Nokia/Microsoft Lumia 800 phone.
7:54 AM Dec 21st, 2011
via web
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Budweiser is backing a game show on ABC. The social reality show, "Bud United presents: The Big Time", will feature product placements.
7:10 AM Dec 14th, 2011
via web
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Charles Schwab has leveraged its sponsorship of the PGA by creating a documentary series profiling great golf mentorships.
10:17 AM Dec 5th, 2011
via web
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French luxury brand Longchamp launched an online drama series, Heels, on the French, German and UK websites of
6:10 AM Dec 1st, 2011
via web
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InStyle magazine and Range Rover premiered 7 short films made by well known fashion designers. The films explore the theme of style.
6:08 AM Dec 1st, 2011
via web
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Hyundai America is backing a documentary film following 5 DJs who are 'changing the way the world creates and experiences music.'
6:01 AM Dec 1st, 2011
via web
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Clorox will launch a new web series in January called “Supermoms.” The series will feature moms as superheroes taking on their arch-enemy.
6:03 AM Nov 16th, 2011
via web
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Scripps Networks has partnered with brands like Clorox, Kellogg and Sara Lee on "From the Kitchens Of" a how-to cooking series.
6:26 AM Nov 15th, 2011
via web
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Chivas Regal created 2 short films for their current integrated campaign.They feature 4 friends recounting stories over a glass of whisky.
6:36 AM Nov 11th, 2011
via web
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Fuelled By Passion, a doc on the Winnipeg Jets' return to the NHL premieres on CBC in Canada Friday October, 7. Check your local listings.
11:17 PM Sep 29th, 2011
via web
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Kmart has again invested in branded content with First Day 2, season two of a short format on-line scripted series.
6:45 AM Sep 14th, 2011
via web
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Supermarket chain Tesco is funding a new show called "Real Food Family Cook Off" which will air in the UK on channel C5.
7:38 AM Sep 7th, 2011
via web
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A short, stop motion film from Kia promoting their small, Picanto vehicle.
9:31 AM Sep 6th, 2011
via web
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