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branded_content

  1. Virgin America is producing the first ever feature film shot entirely in-flight: Departure Date bit.ly/J91Whv
  2. Insurance company, Hiscox confirmed season 2 of the branded content scripted comedy series Leap Year will launch this summer.
  3. Ford has a new branded content reality show project called “Escape Routes” that will air in prime-time on NBC.
  4. Pepsi partnered with MyShelter Foundation on an amazing cause marketing, branded mini doc. bit.ly/y3TiJY
  5. The Cannes Lions International Festival of Creativity is introducing a category for branded entertainment/branded content this year.
  6. Dentyne is supporting a second season of the web series "The Single Life".
  7. Nokia is producing a web series, Little Amazing Shows, to promote the launch the Nokia/Microsoft Lumia 800 phone.
  8. Budweiser is backing a game show on ABC. The social reality show, "Bud United presents: The Big Time", will feature product placements.
  9. Charles Schwab has leveraged its sponsorship of the PGA by creating a documentary series profiling great golf mentorships.
  10. French luxury brand Longchamp launched an online drama series, Heels, on the French, German and UK websites of AuFeminin.com
  11. InStyle magazine and Range Rover premiered 7 short films made by well known fashion designers. The films explore the theme of style.
  12. Hyundai America is backing a documentary film following 5 DJs who are 'changing the way the world creates and experiences music.'
  13. Clorox will launch a new web series in January called “Supermoms.” The series will feature moms as superheroes taking on their arch-enemy.
  14. Scripps Networks has partnered with brands like Clorox, Kellogg and Sara Lee on "From the Kitchens Of" a how-to cooking series.
  15. Chivas Regal created 2 short films for their current integrated campaign.They feature 4 friends recounting stories over a glass of whisky.
  16. Fuelled By Passion, a doc on the Winnipeg Jets' return to the NHL premieres on CBC in Canada Friday October, 7. Check your local listings.
  17. Kmart has again invested in branded content with First Day 2, season two of a short format on-line scripted series. on.fb.me/lhbhw8
  18. Supermarket chain Tesco is funding a new show called "Real Food Family Cook Off" which will air in the UK on channel C5.
  19. A short, stop motion film from Kia promoting their small, Picanto vehicle. bit.ly/jBFZCj