brandcowboy
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A brand that just differentiates isn't expecting enough from itself.
2:08 PM Nov 21st
from web
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What a great ride. If you offered me a million dollars for my horse right now, I would not take it. The cat, yes. But not the horse.
1:58 PM Nov 21st
from web
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Blogging about how I've had it up to here with all this differentiation nonsense.
2:55 PM Nov 20th
from web
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Har. RT @ Bumper sticker on car in front of me: At least the war on the middle class is going well
12:42 PM Nov 20th
from web
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Ads aimed at an irritated, tense audience who paid to be there. Worked for the Leafs, I guess.
12:18 PM Nov 20th
from web
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So true it makes me want to crawl into a bottle. RT @ How to write a mission statement that doesn't suck
11:10 AM Nov 20th
from web
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On ad creatives' tech allergy. If an idea falls in the forest and nobody's there to hear it...
10:44 AM Nov 20th
from web
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Oprah leaves network television in 2011, world ends in 2012. I, for one, am certain this is a coincidence.
10:37 AM Nov 20th
from web
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If this is manhood, why are we saving it? RT @ Prostate cancer gets a proper street beating
8:20 AM Nov 20th
from web
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People who are organized by a system are sitting ducks. People who are organized by an idea are unstoppable.
12:05 PM Nov 19th
from web
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@ Thanks for the shout-out! Good luck with whatever you're up to!
8:56 AM Nov 19th
from web
in reply to donnieclaudino
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Awesome audience at tonight, super engaged. Thanks for listening, guys!
6:53 PM Nov 18th
from Tweetie
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@ Agreed. Enabling is better than resisting.
12:21 PM Nov 18th
from web
in reply to colindrummond
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@ Putting control in consumers' hands, or just accepting that's where it's going? Good piece. Thanks for sharing.
10:52 AM Nov 18th
from web
in reply to colindrummond
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And if differentiation is dead, that would explain why 'loud' doesn't work anymore...
9:56 AM Nov 18th
from web
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Affinity is the new differentiation, isn't it? I don't worry about standing out anymore, I worry about connecting.
9:54 AM Nov 18th
from web
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A grim but smart piece on what the AK47 can teach us about defending a famous brand.
7:28 AM Nov 18th
from web
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Sarah Palin's rebranding. Maybe she should call Peter Arnell...
7:20 AM Nov 18th
from web
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Coke savors the gift that Pepsi's Tropicana screw-up gave Minute Maid.
7:13 AM Nov 18th
from web
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Wireless competition imminent in Canada. Magically, Kindle is suddenly on the way. I'll take 'choice empowers consumers' for $200, Alex.
8:14 AM Nov 17th
from web
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- Name Bruce Philp
- Location Toronto, Canada, Earth
- Web http://brandcowbo...
- Bio Brand advocate, author, speaker, husband and dad. Not a real cowboy.
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