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boughb

@lynneluvah thanks for the shout out hope all is well.12:44 PM Jul 6th from Tweetie in reply to lynneluvah
@ingridmusic I know it's crazy. How's life?3:09 PM Jun 25th from Tweetie in reply to ingridmusic
At the highline event and Ed Norton is speaking this is a very moving project.5:02 PM Jun 15th from Tweetie
@chrisgee thank you for your kind words.1:56 PM Jun 15th from Tweetie in reply to chrisgee
Wow I miss my uncle. I might want to vent but healthcare is all fucked up.5:48 PM Jun 13th from Tweetie
Make sure you spend time with family and loved ones because you just never know.1:06 PM Jun 13th from Tweetie
@thebrandbuilder but I'm here now so can we pickup on Monday with a more accurate hashtag2:10 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder sorry dude would love to continue but my uncle is the hospital which is why I have been on the train to CT tweeting2:09 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder why are we using a pepsifix tag we are not broken we are collaborating2:00 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder I agree but every mention is bringing Pepsi into their community as well1:58 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder I agree we are all community managers. Were you at SxSW or IWNY? Did you follow any of that?1:58 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder the last thing I ever do is get defensive you should know that from our phone conversation.1:56 PM Jun 12th from Tweetie in reply to thebrandbuilder
@solessence not saying that it does but I do believe advocacy is more imporant than ever.1:54 PM Jun 12th from Tweetie in reply to solessence
@thebrandbuilder so you are familar with our handle what would you do differently?1:51 PM Jun 12th from Tweetie in reply to thebrandbuilder
@KrisColvin I see the conversation daily and We engage engage them1:50 PM Jun 12th from Tweetie in reply to KrisColvin
@thebrandbuilder but it's not about simply influencers1:49 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder I did say that we don't think of everyone who tweets about Pepsi as brand advocates the opposite they are.1:48 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder the Bain research shows by activating 20% of people who ate likely to recommend your brand you can double sales, etc..1:46 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder not influencers advocates people who are passionate about the brand to the point where they will recvomend it to a friend.1:44 PM Jun 12th from Tweetie in reply to thebrandbuilder
@thebrandbuilder however would love to hear what you would suggest from a tactical approach? Do you follow the Pepsi handle?1:42 PM Jun 12th from Tweetie in reply to thebrandbuilder

Name B. Bonin Bough
Location New York, NY
Bio Magazine fanatic, lego advocate and focused on 140 char - Dir. global social media - PepsiCo

2,257 Followers

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