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bobsegal

  1. To watch our recent webinar "Channel Health: Assuring the Viability of Your Route to Market" click this link tinyurl.com/7leyuzf
  2. We have some spaces left in our Mar 7-8 channel workshops. Mar 7 = basics. Mar 8 = channel sales mgmt. See tinyurl.com/3fm9743 for details.
  3. Check out our revamped channel/distribution workshops, Apr 7 and 8 in Chicago. Details at tinyurl.com/897zoyh
  4. @SparkTe I'm looking for someone with industrial drives marketing experience. Any suggestions?
  5. Interesting article about the Internet linking things, not just people - The Internet Gets Physical: nyti.ms/s4OJYz
  6. We've 2 new workshops - 1) Channel Strategy and 2) Channel Pricing on Dec 7 and 8 (Chicago). For info/registration: tinyurl.com/3fm9743
  7. Just sent out our newsletter on the "Smart Channel," (tinyurl.com/44mtvlg) regarding the need for a new type of channel partner.
  8. Found one of my old preso's "Ten Things You Need to Know About Channels." 1 = Start with the End-Customer. Send note if interested in 2-9.
  9. My latest blog post, "Does Size Matter" discusses pros and cons of working with big vs. small partners, http://www.franklynn.com/blogs/
  10. I'm reading Ken Auletta's "Googled." One topic is data privacy. Made me think - who really owns POS data? Partners? What about the customer?
  11. Should you ask your distributors for written business plans? I say yes, mostly. See my interview by ThomasNet at http://tinyurl.com/5w54j7k
  12. Disintermediation redux? NYT says (http://tiny.cc/2u36k) publishers now selling even low-priced online ads direct. Why? More money, control.
  13. Its an app world, so where are the B2B vertical apps? I know plenty of horizontal apps, but few, e.g. PlanRoom - construction, for verticals
  14. How do you define best-in-class (programs)? Partners' ratings? Vendors' ratings? Independent assessment? Qualitatively or quantitatively?
  15. Off to Canada, helping a client with devlpt of a brand strategy. Also, looking at the channel as a medium and as part of the brand message.
  16. Working on a channel org project. What is the top-level org variable - sales/geo region? Product division? Channel type? Complex topic!
  17. Have a big growth target for channel sales in 2011? Read my most recent blog post on the Mathematics of Growth, www.franklynn.com/blogs/
  18. Looking for a workshop for channel salespeople? Check out http://www.franklynn.com/workshops/2542/5241/Professional_Sales_Channel_Management
  19. Designing a new channel compensation program for a client. Working on a set of benefits for top-tier qualifying partners.
  20. Working on a discussion guide for some upcoming brand perception and channel strategy research.