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blueferret

Inbound Marketing Cheat Sheet - Very handy! marketo.com/b2b-marketing-… via @Marketo 3:15 PM Apr 11th via Tweet Button
Can Your Readers Paraphrase Your Content To Friends? (If Not, Make It Clearer!) bit.ly/Hk2UbU 11:38 AM Apr 6th via TweetMeme
Want to Drive Your Audience Away? Put a Low Value on Your Web Content! bit.ly/yo8UUk #webcontent #webwriting 3:01 PM Mar 7th via TweetMeme
Talking Jargon, Just-the-Facts Content and Chimps Toppling Goliaths (#ProdMgmtTalk Recording!) bit.ly/xNeB2R 2:34 PM Feb 29th via TweetMeme
RT @ProdMgmtTalk: Thank you tweeters: @brainmates @nickcoster @kellyburroughs @cindyfsolomon @pug @michelbesner @johnnewbury_ #prodmgmttalk 4:10 PM Feb 21st via TweetDeck
A 30-Second Lesson in Clear Content from The Oatmeal: bit.ly/y1RNuu #prodmgmttalk #clearcontent 4:04 PM Feb 21st via TweetDeck
RT @KellyBurroughs: Another factor is the informal communication in social media, it's made informal expected in all content #prodmgmttalk 4:04 PM Feb 21st via TweetDeck
The BFC Primer on Clear Content: bit.ly/y8OfQs #prodmgmttalk #clearcontent 4:02 PM Feb 21st via TweetDeck
Confusing Content: Cryptic business-speak which sounds important, but just scrambles your reader’s brain. #prodmgmttalk #clearcontent 4:00 PM Feb 21st via TweetDeck
RT @ProdMgmtTalk: Today's unedited transcript of tweets will be available in 1 hour: bit.ly/yObLwH #prodmgmttalk 3:59 PM Feb 21st via TweetDeck
Clear Content: Human-language content, written to grow a conversation between you and your reader. #prodmgmttalk #clearcontent 3:58 PM Feb 21st via TweetDeck
A company has no real influence on the Research stage of the buying cycle. But their content does. #prodmgmttalk 3:56 PM Feb 21st via TweetDeck
Confusing Content hurts companies in support too. If customers hate your content, they’ll call & eat up lots of staff time! #prodmgmttalk 3:53 PM Feb 21st via TweetDeck
Make sure HR/Legal is okay with what your content conveys. But don't let them determine HOW your content conveys. #prodmgmttalk 3:44 PM Feb 21st via TweetDeck
We used to accept jargon-choked content from big firms; no alternative! Now we have alternatives for nearly everything. #prodmgmttalk 3:40 PM Feb 21st via TweetDeck
RT @brainmates: People don't spend enough effort to create clear communications but they will spend on the graphic design! #prodmgmttalk 3:33 PM Feb 21st via TweetDeck
Which is easier: training sales staff to preach jargon, or let them build friendly relationships with customers? #prodmgmttalk 3:23 PM Feb 21st via TweetDeck
RT @ProdMgmtTalk: A lot of startups recognize - even B2B focused are using a 1-1 human tone #prodmgmttalk 3:20 PM Feb 21st via TweetDeck
RT @ProdMgmtTalk: We're discussing how great web content doesn't discuss how product is made, just what visitor cares about #prodmgmttalk 3:15 PM Feb 21st via TweetDeck
In practice run for tomorrow's #ProdMgmtTalk with (of course) @ProdMgmtTalk. Must make sure people can hear my voice and see the tweets! 3:05 PM Feb 20th via TweetDeck

Name Chris W, Blue Ferret
Location San Francisco Bay Area, CA
Web http://www.blue-f...
Bio I'm a B2B Web Writer. No, content creator. No, content developer. Wait, I'm an editor too. Also a horror/scifi novelist. AGH!